This holiday season, Save the Children is set to roll out its debut gaming‑focused fundraising campaign, dubbed Save Point. The initiative merges live‑streamed gameplay with charitable giving, offering a novel way for supporters to contribute while enjoying their favorite pastime. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point grew out of a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners,” Baxter explained.
“Traditional fundraisers like marathons are fantastic, but they’re not accessible to everyone. A gaming‑centric event lowers the barrier to entry and showcases how a different kind of supporter can make a real impact.” To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier this year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with influencers, developers, and everyday players alike.
“If we can reach more people in this space and tell them about the work we do and why it matters, we’ll have taken a big step forward,” she said. “A successful outcome would be walking away with a new crew of gamers who want to keep supporting us because of the experience they’ve had.” Because Save Point is a first‑time venture for the organization, Baxter highlighted the learning potential inherent in the event. “We’ll be gathering feedback from participants, viewers, and partners, and that insight will be priceless as we design larger, more ambitious gaming fundraisers in the years to come,” she noted.
In her view, gamers and streamers are often the "unsung heroes of fundraising," pioneering a fresh, innovative standard for charitable support within the digital entertainment arena. She further elaborated on the cultural synergy between gaming and philanthropy: “Gamers are storytellers at heart.
We love immersive narratives, imaginative worlds, and the sense of escape that play provides. When we channel that passion toward tangible, real‑world change, we demonstrate just how powerful the gaming community can be.” This sentiment underscores the broader message of Save Point: turning leisure into a catalyst for lasting social impact. Save Point is a key component of Save the Children’s larger "The One Delivery That Matters" campaign, slated to launch in November 2026.
The campaign shines a light on the stark reality that, for millions of children worldwide, the most vital gifts this Christmas are not toys or sweets but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast with a vivid analogy: “Anything you can imagine being delivered to your doorstep with a tap of a screen is possible.
Yet for countless children this season, the deliveries they’re awaiting are the ones that will safeguard their lives and preserve their childhoods.” The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration link, which also provides guidance on setting up a fundraising livestream. Once registered, gamers are encouraged to promote their streams, engage their audiences with challenges or milestones, and rally donations throughout the broadcast.
The charity will supply promotional assets, donation trackers, and real‑time updates on how contributions are translating into life‑saving deliveries for children in need. Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gaming‑aligned advocates. By offering a platform where players can see the direct impact of their streams—whether it’s a batch of winter coats reaching a refugee camp or a shipment of vaccines arriving in a remote village—the event hopes to cement a sense of purpose that extends beyond the holiday season. The partnership with TheKapFantastic also opens doors for future collaborations with other creators, game developers, and e‑sports teams.
Baxter hinted at possibilities such as in‑game charity skins, exclusive virtual items whose sales benefit the cause, and even co‑hosted tournaments where entry fees go directly to Save the Children’s programmes. In summary, Save Point represents a strategic pivot for the charity, leveraging the expansive reach and passionate engagement of the gaming world to address urgent humanitarian needs.
By marrying entertainment with empathy, the organization seeks to rewrite the playbook for modern fundraising, proving that a shared love of games can translate into real‑world rescue missions for children who need them most. Those interested in joining the movement can register their interest via the provided link, receive technical support for livestream setup, and become part of a pioneering effort that blends digital fun with tangible, life‑changing outcomes.