This holiday season, Save the Children is set to roll out its very first game‑centric and livestream‑driven fundraiser, an event dubbed Save Point. The initiative, which will run over two days from December 5 to December 6, 2026, is designed to tap into the vibrant world of video games and online streaming to raise both awareness and funds for children in need.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective.
Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. Unlike traditional endurance challenges, a gaming‑focused fundraiser offers a lower barrier to entry.
Participants can join from the comfort of their own homes, using a console or PC to play, while streaming their progress to an audience eager to contribute. This format not only widens the pool of potential donors but also aligns with the interests of a demographic that often feels overlooked by conventional charity campaigns. To give the event a strong launchpad, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic. The Kap has a proven track record, having previously raised over £5,000 for the charity earlier in the year.
His involvement brings both credibility and a built‑in audience, helping to amplify the reach of Save Point. Baxter emphasized that the partnership with gamers and streamers is just the beginning.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The charity hopes to cultivate a lasting relationship with the gaming sector, turning one‑off participants into long‑term advocates. The inaugural nature of Save Point also presents a valuable learning curve.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. By gathering data on viewer engagement, donation patterns, and streamer feedback, Save the Children aims to refine its approach and scale up future gaming‑based campaigns.
Baxter described gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming space is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a deep love for storytelling, imagination, and escapism—qualities that can be harnessed for real‑world impact. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026. The campaign shines a light on the stark reality that, for millions of children worldwide, the most critical gifts this Christmas will not be toys or sweets but essential deliveries—food, medicine, warm clothing, and safe shelter.
Baxter underscored this point, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." Participants in Save Point can register their interest through a dedicated link, where they will receive guidance on setting up a fundraising livestream.
The process includes tips on choosing the right platform, engaging viewers, and integrating donation mechanisms seamlessly into the broadcast. By providing clear instructions, Save the Children hopes to lower technical hurdles and encourage a diverse range of gamers—from casual players to seasoned streamers—to take part. Beyond the immediate fundraising goal, Save Point aims to foster a sense of community among participants.
Streamers will have the opportunity to collaborate, host joint sessions, and challenge each other in friendly competitions, all while rallying their audiences around a shared cause. This collaborative spirit mirrors the cooperative nature of many multiplayer games, reinforcing the idea that collective effort can produce meaningful change.
The charity also plans to feature special in‑game events, exclusive digital rewards, and surprise guest appearances to keep viewers engaged throughout the two‑day window. These elements are designed to sustain momentum, encourage repeat donations, and create memorable moments that participants will associate with the charitable mission. In summary, Save Point represents an innovative fusion of entertainment and philanthropy, leveraging the global reach of gaming and livestreaming to support children who are awaiting life‑saving deliveries this holiday season.
By inviting gamers to transform their passion into purposeful action, Save the Children hopes to set a precedent for future charity events that are both fun and profoundly impactful.