This holiday season, Save the Children is set to debut its first-ever gaming‑focused fundraiser, an event titled Save Point. The initiative merges video‑game play with live streaming to generate donations, offering a fresh avenue for supporters to contribute during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform where gamers and their audiences could rally around a cause that matters, and Save Point gave us that opportunity,” she explained.
According to Baxter, the event is designed to be more inclusive than traditional physical challenges such as marathons. “Not everyone has the stamina or time to train for a marathon, but many people can sit down with a controller or a PC and stream their gameplay. This makes fundraising accessible to a far wider audience and highlights the diverse ways supporters can make an impact,” she said. The charity has teamed up with well‑known online creator and streamer TheKapFantastic, who previously raised over £5,000 for Save the Children earlier in the year.
Their involvement adds credibility and draws a ready‑made fan base to the cause. Looking beyond the two‑day event, Baxter emphasized the charity’s desire to nurture ongoing relationships with gamers, streamers, and their communities. “If we can introduce more people to the work we do and why it matters, that’s a win in itself,” she noted. “A true measure of success will be walking away with a new cohort of gaming enthusiasts who feel inspired to partner with us again in the future.” Baxter also highlighted the learning potential inherent in the pilot project.
“Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from audience engagement metrics to donation patterns—will be priceless. They’ll help us refine and scale up future gaming events, making each iteration bigger and more effective,” she said. She described gamers and streamers as the “unsung heroes of fundraising,” pointing out that the gaming sector is “setting a new, innovative standard” for charitable support. “There’s a shared love among gamers for stories, imagination, and escaping into new worlds.
When we channel that passion toward tangible, real‑world change, we showcase just how powerful the gaming community can be,” Baxter added. Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026. The campaign aims to shift the focus of Christmas giving from material gifts to essential supplies for children in crisis—food, medicine, warm clothing, and safe shelter. Baxter explained, “In the digital age, we can have almost anything delivered with a tap of a screen.
Yet for millions of children this Christmas, the most urgent deliveries are not toys but life‑saving essentials.” The event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration link, where they will receive guidance on setting up a fundraising livestream, choosing donation platforms, and promoting their stream to maximize reach.
The charity will provide promotional assets, suggested talking points, and real‑time donation trackers to help streamers keep their audiences engaged. Beyond the live streams, Save Point will feature a series of collaborative challenges, such as multiplayer speed‑run marathons, charity tournaments, and creative build‑off contests within popular games. These activities are intended to foster a sense of community among participants while driving higher donation totals. The partnership with TheKapFantastic also includes a special charity match where the streamer will face off against a guest celebrity, with each viewer’s donation unlocking in‑game bonuses or unlocking exclusive digital collectibles that can be kept as memorabilia.
By integrating gaming culture with philanthropy, Save the Children hopes to tap into a demographic that is often under‑represented in traditional fundraising. According to recent industry reports, gamers collectively spend billions annually on entertainment, and their online platforms boast highly engaged audiences. Leveraging this attention can translate into substantial financial support for vulnerable children.
In addition to monetary contributions, the event aims to raise awareness about the ongoing humanitarian crises affecting children worldwide. Through on‑stream commentary, interview segments with field workers, and live updates on how funds are being allocated, viewers will gain a deeper understanding of the impact their donations can have. Baxter concluded by expressing optimism about the future of gaming‑driven charity work. “If Save Point proves successful, it could become a template for other organisations looking to engage with the gaming ecosystem.
The possibilities are limitless when we combine the creativity of gamers with the compassion of donors.” To join Save Point, interested individuals are encouraged to register their interest via the provided link, where they will receive detailed instructions on setting up a livestream, promoting the event, and tracking donations in real time. The charity hopes that this innovative approach will not only generate vital resources for children in need but also inspire a new generation of supporters who view gaming as a powerful vehicle for social good.