Introducing Cult Games, the Indie Label Empowering Developers

The launch of Cult Games marks a significant addition to the indie publishing landscape. Founded by industry veteran Helen Burnill, the label is committed to collaborating with established studios to bring their upcoming games to market, while allowing them to maintain creative control. Cult Games has already partnered with three developers, including Brightrock Games, the studio behind the sci-fi hospital management game Galacticare, and Witch Beam, the acclaimed developer of the puzzle game Unpacking. Burnill's goal is to provide a platform for studios that are working on passion projects but may be undecided about self-publishing or seeking the support of a traditional publisher. By offering a range of services, including PR, marketing, and community management, Cult Games aims to empower developers to focus on what they do best: creating exceptional games. The label's approach is centered on building strong relationships with its partners, providing tailored support, and fostering a sense of community. With a team that boasts extensive experience in the industry, Cult Games is well-positioned to make a meaningful impact on the gaming landscape. By taking a selective approach to partnering with developers, the label plans to stage its launches carefully, ensuring that each game receives the attention and support it deserves. As Burnill notes, 'real breakouts don't tend to come from the boardroom' – instead, they emerge from studios that are driven by passion and creativity.