Sony's Strategy to Establish PlayStation as the Premier Gaming Destination

As the head of third-party portfolio and acquisitions at Sony Interactive Entertainment, Shawne Benson has a unique perspective on the company's strategy for making PlayStation the go-to platform for gamers. Benson has been with Sony since 2017 and has witnessed significant changes in the company's approach to partnerships and content acquisitions. Initially, the focus was on driving value for the masses and showcasing innovations on the PS4. However, with the launch of the PS5, the strategy shifted to driving excitement and making the PS5 the best place to play. The company now takes a more future-thinking approach, considering what the next three to five years will look like in the gaming industry. This involves looking at different business models and types of games, as well as the role of exclusivity in the company's partnerships. Benson notes that while exclusivity can be important, it's not always the best approach, particularly for free-to-play games that thrive on multiple platforms. Instead, the focus is on making the PlayStation version of a game stand out, leveraging technologies like haptics and 3D audio to create a unique experience. The company also considers the VR ecosystem, where the goal is to support developers and create a thriving community. In contrast to the console space, the VR ecosystem is more collaborative, with a focus on raising the tide for all ships. The PC platform is also viewed as a distinct entity, with a focus on supporting partners and generating revenue. Benson stresses the importance of smaller developers to Sony, citing their innovative approach and ability to take risks. The company has a dedicated team to support indies, led by Shuhei Yoshida and others, and has implemented various tools and initiatives to amplify their games. Overall, Sony's strategy is centered around creating a diverse and vibrant ecosystem, with a focus on supporting developers and delivering unique gaming experiences across various platforms.