Insider Tips for Securing and Working with Big Brand Licenses

Collaborating with a major brand on a licensed game can be a dream come true, especially when it involves a franchise you're passionate about. At ClockStone Studio, we've had the privilege of working on titles such as Bridge Constructor: Portal, Bridge Constructor: The Walking Dead, and Lego Bricktales. While these projects were exciting, they also presented significant challenges. In this article, we'll share some of the key lessons we've learned about finding the right license, building successful partnerships, and navigating the complexities of working with big brands. When searching for the perfect license, it's essential to stay informed about the latest developments in the gaming industry and beyond. This means being open to new ideas and opportunities, rather than focusing solely on your studio's internal projects. By fostering a culture of continuous idea generation and exploring potential partnerships, you can increase your chances of finding the ideal license. So, how do you determine whether a potential collaboration is a good fit? The key is to identify a conceptual connection between the license and your game. For example, when we worked on Bridge Constructor: Portal, we combined physics-based puzzles with the Aperture Science setting to create a unique gaming experience. To test this concept, we invested significant time and resources into prototyping the game, with around 60 hours of development before pitching the idea. This process allowed us to validate our concept and create a stronger pitch. When it comes to pitching your game, it's crucial to showcase your understanding of the IP and demonstrate how your game aligns with its values and tone. Our pitch video for Bridge Constructor: Portal, which took around 169 hours to create, effectively captured the essence of the Portal franchise and highlighted our game's key features. Having a experienced publisher or partner can be instrumental in securing a license, as they often have established relationships with major IP holders. In our case, our publisher, Headup Games, played a vital role in initiating our licensed projects. If you don't have an existing network of contacts, consider partnering with a publisher or consultancy company that can provide valuable introductions and support. Once you've secured a license, it's essential to conduct thorough research and immerse yourself in the IP. This involves understanding the franchise's core values, tone, and appeal, as well as analyzing existing games and other related media. By doing so, you can create a game that resonates with fans and stays true to the IP's spirit. Effective communication is critical when working with a license holder. This involves setting up clear communication channels, providing regular updates, and being transparent about your development process. It's also essential to be mindful of the license holder's time and feedback, ensuring that you're meeting their expectations and addressing any concerns they may have. In conclusion, collaborating with a major brand on a licensed game requires careful planning, research, and communication. By following these tips and being open to learning and adaptation, you can increase your chances of success and create a game that you'll be proud to be a part of.