This holiday season, Save the Children is set to debut its first ever game‑focused and livestream‑driven fundraiser, an event titled Save Point. The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the charity’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners,” she explained.
“Many people can’t commit to running a marathon or climbing a mountain, but a gaming marathon is far more accessible and showcases how a different kind of supporter can make a real impact.” To give the event a strong digital presence, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic. The influencer previously helped the charity raise more than £5,000 earlier in the year, demonstrating the fundraising potential of gaming audiences. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to cultivate relationships with gamers and streamers beyond the two‑day window of Save Point.
"Our hope is to reach a wider slice of the gaming community with clear information about what we do and why it matters," Baxter said. "If, after the event, we have a fresh cohort of gamers who want to keep supporting us because of the experience they had, we’ll consider that a massive win." She added that the event also serves as a learning laboratory. "Because this is our first foray into a gaming‑centric fundraiser, the feedback we collect will be priceless.
It will guide us in scaling up and refining future gaming events, making them bigger and more effective each year." Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is setting a "new, innovative standard" for charitable support. She highlighted the shared love of narrative, imagination, and escapism that unites gamers, saying, "When we channel that passion into tangible, real‑world change, we prove just how powerful and impactful the gaming community can be." Save Point is a cornerstone of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between consumer expectations and the reality for millions of children: "Anything you can order with a tap of a screen can be delivered to your door, but for countless kids this season, it isn’t toys they’re waiting for—it’s life‑saving deliveries." The event will run over two days, featuring a marathon of gameplay, live commentary, and interactive fundraising milestones. Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own livestreams, tips for engaging audiences, and resources for tracking donations. The platform will also provide real‑time updates on fundraising totals, encouraging friendly competition among streamers and their viewers.
Beyond the immediate financial goal, Save Point aims to foster a lasting community of gaming‑aligned philanthropists. By offering a low‑barrier entry point—anyone with a computer, console, or mobile device can join—the charity hopes to attract a diverse array of supporters, from casual players to professional e‑sports athletes. The event will also feature guest appearances from notable figures in the gaming industry, panel discussions on the intersection of play and social impact, and showcases of how the funds raised will be allocated to children in need.
In the weeks leading up to the fundraiser, Save the Children will roll out a series of promotional videos and social media posts, highlighting stories of children whose lives have been transformed by the organization’s deliveries. These narratives will serve to personalize the cause, giving gamers a concrete picture of the difference their streams can make.
After the livestream concludes, the charity plans to publish a comprehensive impact report, detailing the total amount raised, the number of new supporters acquired, and the specific programs funded. This transparency is intended to reinforce trust and demonstrate the tangible outcomes of the gaming community’s generosity. Overall, Save Point represents a pioneering effort to merge entertainment with empathy, leveraging the expansive reach of online gaming to address urgent humanitarian needs.
By inviting gamers to turn their passion into purposeful action, Save the Children hopes to set a precedent for future collaborations between the charitable sector and the ever‑growing world of digital play. If you’re interested in joining the cause, you can register your interest through the official Save Point sign‑up page. Once registered, you’ll receive step‑by‑step instructions on how to set up a fundraising livestream, tips for maximizing viewer engagement, and details on how your contributions will directly support children awaiting essential deliveries this Christmas.