This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz. Baxter describes Save Point as a strategic bridge between the nonprofit world and gamers, both as corporate partners and as individual donors. "Not everyone can sign up for a marathon or a long‑distance bike ride," she notes, "so an event like this offers a more inclusive way for people to get involved and demonstrates the unique impact that a different type of supporter can have." By leveraging the interactive nature of video games and the reach of live streaming platforms, the charity hopes to tap into a demographic that is passionate, tech‑savvy, and eager to contribute to social good. The initiative is being anchored by a collaboration with popular online content creator and streamer TheKapFantastic, who earlier this year helped raise over £5,000 for Save the Children through his own channel.
This partnership signals the charity’s intention to cultivate lasting relationships with influencers in the gaming space, rather than treating the event as a one‑off gimmick. "Our goal is to keep building these connections long after the event ends," Baxter says.
"If we can introduce more people in the gaming community to the work we do and why it matters, that will be a win for everyone. I’d consider the event a massive success if we walk away with a fresh crew of supporters who are excited to game for us again because of the experience they had this time around." Because Save Point is a brand‑new format for the organization, Baxter emphasizes the learning potential embedded in the venture. "This is our first foray into a gaming‑centric fundraiser, so the feedback we gather will be priceless. It will help us refine and scale up future gaming events, making them bigger and better each year." She also praises gamers and streamers as "the unsung heroes of fundraising," highlighting how the gaming arena is "setting a new, innovative standard" for charitable support.
According to Baxter, the community shares a common love of storytelling, imagination, and escapism through play. By channeling that enthusiasm into tangible, real‑world change, the sector can showcase its capacity for impact.
"There’s a deep‑seated understanding among game lovers that we’re a group that cherishes narratives and the chance to explore new worlds," Baxter explains. "When we convert that passion into a force for lasting, positive change, we prove just how powerful the gaming community can be when it rallies behind a cause." Save Point is a component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026.
The campaign aims to shift the public’s focus from traditional holiday gifts to the essential supplies that many children will need this season—food, medication, warm clothing, and safe shelter. Baxter underscores the stark contrast between typical consumer deliveries and the life‑saving provisions the charity is working to secure. "Anything you can imagine can be delivered to your doorstep with a tap of a screen," she remarks. "But for millions of children this Christmas, it isn’t toys or sweets they’re awaiting—it’s the deliveries that will actually preserve their lives and protect their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026.
Participants will be able to sign up through a dedicated registration link, where they will also receive guidance on setting up their own fundraising livestreams. By encouraging individuals to host their own streams, the charity hopes to multiply its reach, turning a single event into a cascade of community‑driven fundraising activities. In addition to the live streams, the event will feature a series of gaming challenges, collaborative multiplayer sessions, and exclusive in‑game rewards that donors can unlock by contributing. These elements are designed to keep viewers engaged, foster a sense of camaraderie among participants, and provide tangible incentives that reinforce the charitable mission.
The partnership with TheKapFantastic will also include special charity‑only game skins and merchandise, with all proceeds funneled directly to Save the Children’s emergency relief efforts. The charity plans to highlight stories from the field throughout the broadcast, showing donors exactly how their contributions translate into meals, medical care, and safe sleeping environments for children in crisis. Looking ahead, Baxter envisions a future where gaming and philanthropy are seamlessly intertwined.
"We see this as the beginning of a long‑term strategy," she says. "If we can prove that a gaming‑centric fundraiser can deliver meaningful results, we’ll have opened the door to countless new collaborations, larger donation pools, and a more diversified supporter base." In summary, Save Point represents an ambitious attempt to fuse the excitement of video games with the urgency of humanitarian aid. By tapping into the creativity, generosity, and community spirit of gamers worldwide, Save the Children hopes to deliver vital supplies to children who need them most, while also establishing a sustainable model for future charitable events in the digital age.