This holiday season, Save the Children is set to debut its first ever gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative represents a strategic move to tap into the vibrant world of video games and online streaming, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create a platform where gamers, whether they are part of large partnerships or individual enthusiasts, could get involved in a manner that feels natural to them,” Baxter explained.
“Not everyone has the stamina or time to run a marathon, but a gaming marathon is far more accessible and showcases the diverse ways people can support our cause.” To bring the event to life, the charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s commitment to building lasting relationships with influential voices in the gaming sphere.
Baxter emphasized that the post‑event phase is just as important as the fundraiser itself. “Our goal is to keep the dialogue open with gamers and streamers long after Save Point concludes,” she said.
“If we can introduce more people in this community to the vital work we do and why it matters, we’ll have achieved a significant win. Success, for us, means walking away with a fresh cohort of supporters who are eager to game for the charity again because of the positive experience they’ve had.” She also highlighted the learning curve associated with this pioneering effort.
“Because this is our first foray into a gaming‑centric fundraiser, the insights we gather will be priceless. They’ll help us refine and scale up future gaming events, making each iteration bigger and more impactful than the last.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter noted that the gaming arena is "setting a new, innovative standard" for charitable support.
She pointed out that gamers share a deep appreciation for storytelling, imagination, and immersive worlds—elements that can be harnessed to drive real‑world change. "When we channel our passion for play into tangible action, we demonstrate just how influential the gaming community can be in effecting lasting, positive outcomes," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift the holiday narrative for millions of children who, instead of receiving toys and sweets, are awaiting essential supplies such as food, medicine, warm clothing, and safe shelter.
Baxter remarked, "In the digital age, we can have almost anything delivered to our doorstep with a tap of a screen. Yet for countless children this Christmas, the most critical deliveries are those that safeguard their lives and preserve their childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants will have the opportunity to sign up, receive guidance on setting up their own fundraising livestreams, and join a global community of gamers united by a common purpose. By merging entertainment with empathy, Save Point aims to illustrate how digital play can translate into concrete humanitarian aid.
Beyond the immediate fundraising goals, Save Point is designed to serve as a proof‑of‑concept for future collaborations between the nonprofit sector and the gaming industry. The charity hopes that the data, feedback, and relationships forged during this inaugural event will lay the groundwork for recurring gaming marathons, charity tournaments, and in‑game donation mechanisms. Such initiatives could eventually become a staple of modern philanthropy, offering donors a seamless, engaging, and enjoyable way to contribute. In summary, Save the Children’s Save Point represents an ambitious experiment that blends the excitement of gaming culture with the urgency of humanitarian relief.
By inviting gamers, streamers, and their audiences to rally behind a cause that affects vulnerable children worldwide, the organization aims to create a ripple effect—turning pixels and playtime into life‑saving resources. Interested individuals can register their interest through the provided link, where they will receive detailed instructions on how to launch a fundraising livestream and become part of this groundbreaking charitable movement.