This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative merges the excitement of video games with the power of live streaming to generate support for children in need during the most critical time of the year.
Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to reach gamers not just as donors but as active participants in our mission,” she explained. “Save Point gives us that platform, allowing us to collaborate with creators and attract individual supporters who might not be able to take part in traditional challenges like marathons.” Baxter highlighted the accessibility of a gaming‑based fundraiser.
“Not everyone has the stamina or time to run a marathon, but almost anyone can sit down at a console or PC and play,” she said. “By offering a format that fits into people’s everyday routines, we can showcase the diverse ways supporters can contribute.” The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This partnership underscores the organization’s strategy of leveraging established gaming personalities to amplify its message and broaden its donor base.
Looking beyond the two‑day event, Baxter expressed a strong desire to nurture ongoing relationships with gamers and streamers. “If we can introduce more people in this community to the impact of our work, that’s a win for everyone,” she noted. “A true measure of success will be walking away with a new cohort of supporters who are eager to game for us again because of the experience they’ve had.” Because Save Point marks the charity’s first foray into this type of fundraising, the team anticipates a steep learning curve. “The feedback we collect will be priceless,” Baxter said.
“It will help us refine the format and scale up future gaming events, making each one bigger and more effective than the last.” Baxter praised gamers and streamers as the “unsung heroes of fundraising,” emphasizing that the gaming world is setting a novel, innovative standard for charitable support. “There’s a shared understanding among game‑lovers that we’re a community that values stories, imagination, and the escape into new worlds that play provides,” she observed.
“When we channel that passion toward real‑world change, we demonstrate just how influential the gaming community can be.” Save Point is a cornerstone of Save the Children’s broader campaign, “The One Delivery That Matters,” which launches in November 2026. The campaign aims to shift the focus of the holiday season from material gifts to essential deliveries—such as food, medicine, warm clothing, and safe shelter—that many children desperately need. Baxter pointed out the stark contrast between typical holiday expectations and the urgent needs of vulnerable children.
“Anything you can order online and have delivered to your door with a click of a screen,” she said, “is a luxury for most families. For millions of children this Christmas, the deliveries they’re waiting for aren’t toys or sweets—they’re life‑saving supplies that protect their childhoods.” Save Point will run over the weekend of December 5‑6, 2026.
During this period, participants can join the event by registering their interest through the provided link, which also supplies guidance on setting up a fundraising livestream. Streamers are encouraged to incorporate creative challenges, charity auctions, and community donation goals into their broadcasts, turning each gaming session into a dynamic fundraising engine. The event’s structure is designed to be flexible. Whether a participant prefers a solo marathon of a favorite title, a collaborative multiplayer session with friends, or a charity tournament featuring multiple creators, the platform will accommodate various playstyles.
Each stream will feature on‑screen donation trackers, real‑time updates on fundraising milestones, and informational segments about Save the Children’s work, ensuring viewers understand the direct impact of their contributions. In addition to monetary donations, Save Point aims to raise awareness about the organization’s ongoing programs. By weaving stories of children whose lives have been transformed by the charity’s interventions into the livestreams, the event seeks to create an emotional connection that extends beyond the holiday season.
Baxter believes this storytelling approach will inspire long‑term engagement: “When gamers see the tangible outcomes of their support—like a child receiving a warm coat or a safe place to sleep—they’re more likely to stay involved and champion the cause throughout the year.” The partnership with TheKapFantastic also includes a special segment where the streamer will showcase behind‑the‑scenes footage of Save the Children’s field operations, giving the audience a glimpse into how donations are turned into real‑world aid. This transparency is intended to build trust and demonstrate the efficiency of the charity’s delivery model. Overall, Save Point represents a pioneering effort to blend entertainment with philanthropy, harnessing the reach and enthusiasm of the gaming community to address urgent humanitarian needs. By offering an inclusive, engaging, and impactful way to give, Save the Children hopes to set a precedent for future charitable events in the digital age.
For anyone interested in taking part, the registration portal provides step‑by‑step instructions on setting up a streaming channel, choosing a fundraising goal, and promoting the event to one’s audience. Whether you’re a seasoned streamer or a casual gamer looking to make a difference, Save Point invites you to turn your love of play into a force for lasting, positive change.