This holiday season, Save the Children is set to debut its first ever gaming‑focused fundraising campaign, titled Save Point. The initiative merges the excitement of video games with live streaming to rally support for children in need, and it is scheduled to run over two days, from December 5 to December 6, 2026.
Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained.
"We wanted an event that would be inclusive for both partners and individual supporters, something that didn’t require the physical stamina of a marathon but still offered a meaningful way to contribute." Baxter highlighted that the gaming world provides a unique platform for fundraising because it reaches audiences who may not be able to participate in traditional physical challenges. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said.
By tapping into the enthusiasm of gamers and streamers, Save the Children hopes to broaden its donor base and create lasting relationships. To give the event a strong start, the charity has teamed up with popular online creator and streamer TheKapFantastic, who previously raised more than £5,000 for Save the Children earlier in the year. This partnership serves as a proof‑of‑concept that influencers within the gaming space can drive substantial charitable contributions.
Baxter expressed optimism that the collaboration will be the first of many, stating, "It would be incredible to reach more people in this community with information about the work we do and why it’s important. I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." The event is also a learning opportunity for the charity. "There are a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. By gathering data on viewer engagement, donation patterns, and streamer participation, Save the Children aims to refine its approach and scale up future gaming‑centric campaigns. Baxter described gamers and streamers as "unsung heroes of fundraising," emphasizing that the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on the cultural alignment between gaming and philanthropy, saying, "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point is integrated into Save the Children’s larger campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will be awaiting this Christmas—food, medicine, warm clothing, and safe shelter.
Baxter underscored the urgency of this message: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." Participants in Save Point can sign up through a dedicated registration page, where they will receive guidance on setting up a fundraising livestream. The charity provides resources on how to integrate donation links, engage audiences, and promote the cause during gameplay.
Streamers are encouraged to incorporate interactive elements—such as challenges, viewer polls, and milestone goals—to keep viewers invested and motivated to donate. Beyond the immediate fundraising goal, Save Point seeks to foster a sense of community among gamers who share a commitment to social impact. By highlighting stories of children whose lives are improved through the donations, the event aims to create an emotional connection that transcends the screen. This narrative approach aligns with the broader trend of purpose‑driven gaming, where players are increasingly looking for ways to make a positive difference while pursuing their hobby.
The charity also plans to produce post‑event content, including recap videos, impact reports, and thank‑you messages from the children who benefited. These materials will be shared across social media platforms to maintain momentum and encourage ongoing support. Baxter emphasized that the ultimate measure of success is not just the amount raised, but the lasting relationships built with the gaming community: "If we can turn a one‑off stream into a long‑term partnership, we’ll have created a new pipeline of supporters who understand the power of play as a vehicle for change." In summary, Save Point represents a pioneering step for Save the Children, blending the immersive world of video games with the charitable imperative of delivering essential supplies to vulnerable children during the holiday season. By leveraging the reach and creativity of gamers and streamers, the charity hopes to set a precedent for future collaborations that harness digital culture for humanitarian good.
Interested individuals can register their interest now and receive detailed instructions on how to host a fundraising livestream, contributing to a cause that promises to deliver life‑saving aid to children who need it most this Christmas.