This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising initiative, dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the vibrant gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke to GamesIndustry.biz.
"Save Point gives us a platform to reach out to gamers and streamers on both a partnership level and as individual supporters," Baxter explained. "Not everyone is able to take on a marathon or a similar physical challenge, so an event like this is far more inclusive.
It lets us demonstrate the impact that a different kind of participant can have when they channel their passion for play into philanthropy." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year helped raise more than £5,000 for Save the Children through his own channels. This collaboration is intended to serve as a springboard for longer‑term relationships with influencers in the gaming world. "Our goal is to keep nurturing these connections even after the event wraps up," Baxter said. "If we can introduce a larger segment of the gaming audience to the work we do and why it matters, that would be a massive win.
I’ll consider the event a resounding success if we walk away with a fresh cohort of supporters who are eager to game for us again, based on the experience they’ve had." She also highlighted the learning curve associated with this new format. "Because this is our first foray into a gaming‑focused fundraiser, the feedback we collect will be priceless. It will help us refine and expand our approach, enabling us to deliver even bigger and better gaming events year after year." Baxter praised gamers and streamers as the "unsung heroes of fundraising" and pointed out that the gaming arena is "setting a new, innovative standard" for charitable support. She noted that many gamers share a love of narrative, imagination, and the escape that interactive worlds provide.
By converting that enthusiasm into tangible aid, the community can showcase its capacity for real‑world impact. "Gamers are storytellers at heart. We cherish immersive experiences and the chance to explore new realms through play.
When we redirect that energy toward concrete change, we illustrate just how potent the gaming community can be," she added. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies that children in crisis desperately need—such as nutritious food, vital medicines, warm clothing, and safe shelter. "In the digital age, virtually anything can be delivered to a doorstep with a few clicks," Baxter remarked.
"But for millions of children this Christmas, the items they are hoping for are not toys or sweets; they are life‑saving deliveries that protect their wellbeing and preserve their childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up through the provided registration link, which will also supply guidance on how to set up a fundraising livestream, engage audiences, and maximize donation potential.
The initiative reflects a growing trend where charities harness the power of interactive entertainment to reach new donor demographics. By leveraging live streaming platforms, donation overlays, and in‑game incentives, organizations can create immersive fundraising experiences that resonate with younger, tech‑savvy audiences. Moreover, the partnership with established creators like TheKapFantastic brings credibility and an existing fan base, amplifying the reach of the campaign. Beyond the immediate financial goals, Save Point aims to foster a sense of community among participants.
Gamers often form tight‑knit groups around shared interests, and the event encourages collaborative streams, joint challenges, and friendly competition—all of which can translate into higher engagement and larger contributions. The charity hopes that these connections will persist beyond the holiday season, cultivating a lasting network of advocates who view gaming as a conduit for social good. In summary, Save the Children’s Save Point represents an innovative fusion of entertainment and philanthropy. By tapping into the storytelling spirit and communal nature of gamers, the charity aspires to deliver essential supplies to children in need, while also establishing a replicable model for future gaming‑based fundraisers.
Interested individuals are invited to register their interest, learn the technical steps for livestreaming, and join a movement that transforms play into purposeful action.