This holiday season, Save the Children is set to debut its very first gaming‑focused and live‑streaming fundraising event, aptly titled Save Point. The initiative, which will run over two days in early December, aims to tap into the enthusiasm of gamers and online content creators to generate vital support for children in need. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she said, emphasizing that the charity sees this as a natural extension of its outreach strategy.
According to Baxter, the event offers a more inclusive avenue for supporters compared with traditional physical challenges such as marathons. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she explained.
By leveraging the interactive nature of video games and the reach of live streaming platforms, Save Point creates a space where participants can contribute in a way that aligns with their interests and skill sets. To give the fundraiser a strong launchpad, Save the Children has teamed up with popular online creator and streamer TheKapFantastic. The influencer, who previously helped raise more than £5,000 for the charity earlier in the year, will serve as a marquee host for the event, drawing his audience into the cause and encouraging them to donate while they watch his gameplay.
Baxter highlighted the charity’s intention to nurture these new relationships long after the event concludes. "It would be incredible to reach more people in this community with information about the work we do and why it’s important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." She also pointed out that Save Point represents a learning laboratory for the organisation.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter argued that the gaming sector is pioneering a novel, innovative standard for charitable giving.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added.
Save Point is integrated into Save the Children’s broader campaign, "The One Delivery That Matters," which kicks off in November 2026. The campaign seeks to shift public attention from conventional holiday gifts to the essential supplies that many children will be awaiting this season—items such as nutritious food, essential medicines, warm clothing, and safe shelter.
Baxter underscored this message, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up through a dedicated registration page, where they will receive guidance on setting up their own fundraising livestreams, selecting game titles, and promoting their streams to maximise donations. The charity encourages both seasoned streamers and newcomers to get involved, offering resources and support to help each participant run a successful campaign.
Beyond the immediate fundraising goal, Save Point aims to cement a lasting partnership between Save the Children and the gaming ecosystem. By showcasing how virtual entertainment can be harnessed for tangible, humanitarian outcomes, the charity hopes to inspire other organisations to explore similar collaborations. The event also serves as a platform for raising awareness about the challenges faced by children in conflict zones, disaster‑affected regions, and impoverished communities, reinforcing the message that collective action—whether through a marathon, a bake sale, or a gaming marathon—can make a profound difference. In summary, Save Point represents a bold step forward for Save the Children, marrying the immersive world of gaming with the urgent need for child‑focused aid during the festive season.
Through strategic partnerships, inclusive participation models, and a clear communication of its mission, the charity aims to turn screens into channels of compassion, delivering hope and essential resources to millions of children who need them most.