This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising campaign, dubbed Save Point. The initiative merges video‑game play with live‑streamed events, creating a novel way for supporters to contribute while enjoying their favorite pastime. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers and streamers on a level that feels natural for them,” Baxter explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, so a gaming‑centric fundraiser offers a more inclusive, accessible avenue for people to get involved and make a tangible impact.” The event is being powered in partnership with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for Save the Children through his own channel. Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to nurture relationships with influencers in the gaming world. “If we can introduce more members of this community to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who are eager to return for future campaigns,” she said.
“Success for us will be measured not only by the money raised but by the new network of gamers who choose to champion our cause again.” Because Save Point is a first‑time venture for the charity, Baxter highlighted the wealth of learning opportunities it presents. “We’ll be gathering feedback from participants, viewers, and partners to refine the format. Those insights will shape larger, more ambitious gaming events in the years to come,” she noted.
This iterative approach mirrors the agile nature of the gaming industry itself, where rapid testing and community input drive continuous improvement. Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” pointing out that the gaming sector is setting a new, innovative standard for charitable support. She described the community as one built on a shared love of narrative, imagination, and escapism. “When we translate that passion for play into real‑world change, we showcase just how powerful the gaming audience can be when mobilised for good,” she added.
Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift public attention from traditional holiday gifts to the essential supplies that many children urgently need during the winter months—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, stating, “In the digital age, we can order almost anything with a few taps.
Yet for millions of children this Christmas, the most critical deliveries aren’t toys or sweets; they’re life‑saving provisions that protect their wellbeing and future.” The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams, choosing donation incentives, and promoting their streams to maximise reach.
The platform will also provide tools for tracking contributions in real time, allowing streamers to celebrate milestones and engage viewers with interactive challenges. Beyond the immediate fundraising goal, Save Point aims to foster a sense of community among gamers who share a commitment to humanitarian causes. By integrating charitable giving into the fabric of gaming culture, the charity hopes to inspire long‑term advocacy, where players continue to support initiatives long after the livestream ends. Baxter envisions a future where gaming events become a regular fixture on the charity calendar, each one building on the lessons learned from the last.
In summary, Save the Children’s Save Point represents a pioneering step toward merging entertainment and philanthropy. By leveraging the reach of popular streamers, the enthusiasm of the gaming audience, and the urgency of its holiday‑season campaign, the charity is poised to deliver both financial aid and heightened awareness to children in need. Those interested in joining the effort can register now to receive detailed instructions on launching a successful fundraising stream, contributing to a cause that transforms virtual play into real‑world impact.