The Imminent Downfall of THQ: A 10-Year Retrospective
The story of THQ's downfall is a complex one, involving a series of poor decisions, failed games, and a rapidly changing market. In 2012, the company was struggling to stay afloat, with a string of disappointing game releases and a cash flow crisis. Despite efforts to turn things around, THQ ultimately declared bankruptcy and was broken up, with its assets sold off to other companies. Today, many of those assets are part of the Embracer Group, a company that has been compared to THQ in its approach to game development and publishing. This article examines the events that led to THQ's demise and how the Embracer Group is carrying on its legacy.