The upcoming Gamescom Asia x Thailand Game Show has released the full list of exhibitors set to appear at the 2026 edition, confirming the participation of heavyweight developers and publishers such as Capcom, Bandai Namco, and The Pokémon Company, alongside representation from Nintendo and PlayStation through their local partners. While Sony chose not to operate a dedicated booth at the previous month’s Gamescom event—a contrast to the visible presence of Nintendo and Xbox—its absence does not diminish the overall scale of the showcase. In addition to the headline names, a diverse array of studios and technology firms will line the exhibition halls. Among them are indie and mid‑size developers like 4Divinity, Elementa, Gryphline, and Kuro Games, as well as hardware and peripheral specialists such as Razer, AMD, and Lenovo.
These participants reflect the event’s commitment to covering the full spectrum of the gaming ecosystem, from software creation to the devices that bring games to life. A notable feature of this year’s business area is its international breadth: booths will be organized under the flags of 25 different countries and regions.
Dedicated pavilions will highlight contributions from Austria, Germany, the Philippines, South Korea, Spain, and the host nation Thailand, offering visitors a chance to explore regional trends, development pipelines, and market opportunities unique to each locale. Beyond the exhibition floor, the show will host a series of pitch and reverse‑pitch contests designed to foster collaboration between creators, publishers, and investors. Xsolla will sponsor the “Invest Circle and VIP XPerience,” a curated networking environment where developers can present their projects directly to potential backers and strategic partners, accelerating funding cycles and partnership formation.
The conference program is equally robust, featuring more than 70 speakers drawn from over 20 countries and spread across four dedicated stages. Industry legend John Romero, co‑founder of Id Software, will deliver a keynote address entitled “Why We Still Make Games,” a talk that promises to blend personal anecdotes with reflections on the enduring appeal of game development. Romero will also be honored with this year’s Lifetime Achievement Award, recognizing his lasting influence on the medium. Other confirmed speakers bring a wide range of expertise to the agenda.
Nick Herman and Dennis Lenart of AdHoc Studio will discuss emerging trends in game publishing, while Zhen Fang, Vice President of Roblox and head of its international division, will share insights on building global community platforms. Jane Lau, head of production at Tencent, will outline strategies for scaling large‑scale live‑service titles, and Emilio Coppola, executive director of the Godot engine, will talk about the growing adoption of open‑source tools in game creation.
Yoan Fanise, creative director and founder of DigixArt, will round out the lineup with a session on narrative‑driven design. The event is a joint effort between Koelnmesse, Show No Limit, and Online Station, each bringing extensive experience in large‑scale exhibition management. Prakash Ramajillu, General Manager for Asia‑Pacific at Koelnmesse, emphasized the show’s heightened focus on international collaboration: “This year, we are placing an even stronger emphasis on internationality. We are bringing leading global gaming brands to the entertainment area while expanding the business area with more country pavilions, networking opportunities, and greater support for independent developers through the indie area and the Thailand Pavilion, backed by the Digital Economy Promotion Agency (depa) and the Thai Game Software Industry Association (TGA).” Pongsuk Hiranprueck, CEO of Show No Limit, reflected on the momentum generated by the previous edition: “Last year’s success, with over 200,000 attendees, is clear proof that Thailand is not merely a consumer market, but a key driving force of culture and the creative economy at the Asian level.” This sentiment underscores Thailand’s evolution from a purely receptive audience to an active contributor in game development, publishing, and esports.
The 2026 Gamescom Asia x Thailand Game Show will be staged at the Queen Sirikit National Convention Center in Bangkok, running from October 29 to November 1. The business area—reserved for industry professionals, media, and B2B interactions—will be open on October 29 and 30, providing a focused environment for deal‑making, knowledge exchange, and partnership building. Looking back, the inaugural Gamescom x Thailand Game Show attracted 206,159 visitors from 95 countries, with the business area alone hosting 5,590 professionals representing 81 nations over four days. Those figures illustrate the rapid growth and global reach of the event, setting a high bar for the upcoming edition.
With an expanded exhibitor roster, a richer speaker lineup, and enhanced networking initiatives, the 2026 show aims to cement its status as a premier hub for the Asian and worldwide gaming community.