This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown growing enthusiasm for charitable causes. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for partnership and individual support, noting that not everyone can take part in traditional physical challenges like marathons. "Save Point allows us to reach a more accessible audience and demonstrates what a different kind of supporter can achieve," Baxter said.
To anchor the event, the charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This collaboration signals the organization’s intention to cultivate lasting relationships with gamers and streamers beyond the two‑day fundraiser. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter explained.
"I would consider the event a huge success if we walk away with a fresh crew of supporters who want to game for us again because of their experience with us." Baxter also highlighted the learning potential embedded in this inaugural effort. "There are a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she added. She described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming space is "setting a new, innovative standard" for charitable support. According to Baxter, there is a shared understanding among game lovers that they are a community drawn to stories, imagination, and the escape that interactive play provides.
By channeling that passion into tangible, real‑world impact, the gaming community can showcase its capacity for meaningful change. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she remarked. Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign aims to shift the public’s focus from material gifts to essential deliveries that children in need rely on during the festive period—such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical holiday shopping and the urgent needs of vulnerable children.
"Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she said. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants will have the opportunity to register their interest, receive guidance on setting up a fundraising livestream, and join a growing network of gamers who want to turn play into purpose. By combining the reach of live streaming platforms with the charitable mission of Save the Children, the organization hopes to create a replicable model for future gaming‑driven fundraisers. In addition to the live streams, the event will feature interactive challenges, donation milestones, and special guest appearances from well‑known figures in the gaming world.
These elements are designed to keep viewers engaged, encourage real‑time contributions, and highlight the tangible outcomes of each donation. The partnership with TheKapFantastic also brings a personal narrative to the fundraiser. Having previously raised a substantial sum for the charity, the streamer will share stories of how those funds were used, providing a transparent link between donor contributions and on‑the‑ground impact.
This storytelling approach aligns with the campaign’s emphasis on delivering not just goods, but hope and stability to children facing hardship during the holiday season. Looking ahead, Baxter expressed optimism that Save Point will serve as a springboard for a series of gaming‑centric events. "We see this as the first step in a longer journey," she said.
"Our goal is to build a sustainable pipeline of gaming‑related fundraising activities that can adapt to new platforms, emerging games, and evolving community interests." By leveraging the enthusiasm of gamers, the technical capabilities of streaming services, and the humanitarian mission of Save the Children, Save Point aspires to set a benchmark for how digital entertainment can be harnessed for social good. The event invites anyone with an internet connection and a passion for gaming to contribute, whether by streaming their own gameplay, donating directly, or simply spreading the word. In sum, Save Point represents a novel fusion of play and philanthropy, offering a fresh, inclusive way for supporters to make a difference this Christmas.
It underscores the belief that the power of imagination and community can translate into real‑world relief for children who need it most.