This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event titled Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown increasing enthusiasm for social causes. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was "born out of a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for supporters to get involved, especially those who might not be able to take part in traditional physical challenges such as marathons.
"Save Point allows us to reach the gaming audience both through strategic partnerships and individual backers. Not everyone can run a marathon, so an event like this is far more accessible and showcases what a different type of supporter can achieve," Baxter explained. The charity has teamed up with well‑known online creator and streamer TheKapFantastic, who previously generated more than £5,000 for Save the Children earlier in the year.
This collaboration is intended to tap into the streamer’s established fan base, encouraging viewers to donate while they watch live gameplay and interact with the cause. Looking beyond the two‑day event, Baxter expressed a strong desire to maintain and expand relationships with gamers and streamers.
"It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I’ll consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization anticipates a steep learning curve.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter added. Baxter praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support.
She highlighted the shared love of narrative, imagination, and immersive experiences that unites gamers. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play.
By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she said. Save Point is a component of Save the Children’s broader campaign, "The One Delivery That Matters," slated to launch in November 2026.
The campaign aims to shift public attention from traditional holiday gifts to the essential supplies that many children will need this Christmas—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer expectations and the urgent needs of vulnerable children. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she noted. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
Participants can sign up to receive guidance on setting up their own fundraising livestreams, allowing them to broadcast gameplay while encouraging viewers to donate directly to Save the Children. The charity hopes that the combination of entertaining content and a clear, compelling call to action will inspire a wave of generosity that extends well beyond the two‑day window.
By integrating gaming culture with philanthropy, Save the Children aims to demonstrate that digital entertainment can be harnessed for tangible, life‑changing impact. The organization believes that the immersive nature of games—where players invest time, skill, and emotion—translates naturally into a willingness to support real‑world causes.
As more gamers discover that their hobby can double as a vehicle for social good, the charity anticipates a ripple effect that will bring new donors, volunteers, and advocates into its fold. In summary, Save Point represents a pioneering step for Save the Children, blending the excitement of live streaming with the urgency of its holiday‑season mission. By partnering with influential creators, focusing on accessibility, and committing to ongoing engagement with the gaming community, the charity hopes to set a precedent for future digital‑first fundraising endeavors.
Interested individuals are encouraged to register their interest now, receive setup instructions, and join the movement to turn play into purposeful action for children in need.