Gamescom Asia x Thailand Game Show has unveiled the full list of exhibitors slated to appear at the 2026 edition of the event, confirming the participation of industry heavyweights such as Capcom, Bandai Namco, and The Pokémon Company. In addition, the presence of Nintendo and PlayStation will be felt through their official partners, ensuring that fans and professionals alike will have ample opportunity to engage with these iconic brands.
It is worth noting that Sony, which chose not to maintain a physical booth at the previous month’s Gamescom in Cologne, will also be absent from the main exhibition floor this time around, a contrast to the active involvement of both Nintendo and Xbox, which have secured prominent spaces. Beyond the marquee names, the lineup features a diverse array of developers, hardware manufacturers, and service providers. Companies such as 4Divinity, Elementa, Gryphline, and Kuro Games will be showcasing their latest titles and technologies. Peripheral and component leaders Razer, AMD, and Lenovo are also on the roster, promising a blend of cutting‑edge gaming gear, high‑performance computing solutions, and innovative software demonstrations.
The business area of the show is set to become a truly international hub, with booths representing 25 different countries and regions. Among the national pavilions, visitors can expect dedicated spaces for Austria, Germany, the Philippines, South Korea, Spain, and the host nation Thailand. These pavilions will not only display local developers’ work but also serve as cultural showcases, highlighting each country’s contribution to the global gaming ecosystem. Programmatically, the event will host a series of pitch and reverse‑pitch competitions designed to foster collaboration between creators, publishers, and investors.
Xsolla will sponsor the "Invest Circle and VIP XPerience," a curated networking environment where developers can meet potential backers, discuss funding opportunities, and explore strategic partnerships in a face‑to‑face setting. The conference component of the business area will feature more than 70 speakers drawn from over 20 countries, spread across four distinct stages. Among the most anticipated talks is a keynote delivered by John Romero, co‑founder of id Software.
Titled "Why We Still Make Games," Romero’s presentation will reflect on his decades‑long career and the enduring passion that drives game creation. He will also be honored with the event’s lifetime achievement award, recognizing his seminal influence on the industry. Additional confirmed speakers include Nick Herman and Dennis Lenart from AdHoc Studio, who will share insights on indie development and publishing strategies.
Zhen Fang, Vice President of Roblox and head of its international operations, will discuss the rapid growth of user‑generated content platforms. Jane Lau, head of production at Tencent, will provide a perspective on large‑scale game publishing in the Asian market. Emilio Coppola, executive director of the Godot engine, will talk about open‑source development tools, while Yoan Fanise, creative director and founder of DigixArt, will explore narrative design and artistic direction in contemporary titles.
The 2026 Gamescom Asia x Thailand Game Show is a joint effort between Koelnmesse, Show No Limit, and Online Station. Prakash Ramajillu, General Manager for Asia‑Pacific at Koelnmesse, emphasized the event’s heightened focus on international participation, stating, "This year we are placing an even stronger emphasis on internationality." He added that the show aims to bring leading global gaming brands to the entertainment area while expanding the business zone with additional country pavilions, richer networking opportunities, and enhanced support for independent developers through a dedicated indie area and the Thailand Pavilion, which is backed by the Digital Economy Promotion Agency (depa) and the Thai Game Software Industry Association (TGA). Pongsuk Hiranprueck, CEO of Show No Limit, reflected on the previous year’s success, noting that more than 200,000 attendees demonstrated Thailand’s evolution from a mere consumer market to a pivotal cultural and creative‑economy driver within Asia.
This sentiment underscores the strategic importance of the Thai market for global publishers seeking regional footholds. The exhibition will take place at the Queen Sirikit National Convention Center in Bangkok, running from October 29 to November 1, 2026. The business area will be open exclusively to industry professionals and media representatives on October 29 and 30, providing a focused environment for B2B meetings, press briefings, and partnership discussions.
To put the event’s scale into perspective, the inaugural Gamescom x Thailand Game Show in 2025 attracted 206,159 visitors from 95 different countries, with the business area alone hosting 5,590 professionals representing 81 nations over four days. Building on that momentum, the 2026 edition promises to deliver an even larger platform for cross‑border collaboration, showcasing the latest in game development, hardware innovation, and interactive entertainment trends across the Asia‑Pacific region and beyond.