EA Sports Pledges $11 Million Investment in Women's Football

EA Sports has announced an $11 million investment in women's football through its Starting XI Fund, aiming to boost the sport's growth by funding various initiatives, including in-game, league, club, and athlete investments. The company also plans to launch a women's football internship program next year, which will be extended to all current and new women's league partners. Furthermore, EA Sports has unveiled a multi-year partnership with the UEFA Women's Champions League, with the competition set to feature in FIFA 23, including top clubs like Juventus Women, Real Madrid Femenino, and Chelsea Women. According to Nadine Kessler, UEFA's chief of women's football, this collaboration is a natural fit, providing an ideal platform for female athletes to shine. Additionally, EA Sports has entered a multi-year sponsorship agreement with DAZN, making it the global broadcast partner of the UEFA Women's Champions League starting March 2023. DAZN CEO Shay Segev praised EA Sports' efforts to advance the women's game, expressing excitement about the partnership's potential to engage millions of fans worldwide and inspire the next generation.