This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The campaign, scheduled for December 5‑6, 2026, blends live‑streamed gameplay with charitable giving, inviting both seasoned gamers and casual players to contribute to a cause that affects millions of children worldwide. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as donors but as partners,” Baxter explained.
“Traditional fundraising activities like marathons are fantastic, but they’re not accessible to everyone. A gaming‑centric event opens the door for a far wider audience to get involved, whether they’re seasoned streamers or just fans who enjoy playing in their spare time.” The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
The partnership underscores the charity’s strategy of leveraging influential voices within the gaming sphere to amplify its message and drive donations. Baxter emphasized that the goal extends beyond a single fundraiser; she hopes to cultivate lasting relationships with gamers and content creators that will continue to benefit the organization long after Save Point concludes. “It would be amazing to reach a larger segment of this community and share the impact of our work,” she said.
“If we finish the event with a new crew of supporters who are eager to game for us again, that will be a massive win.” Baxter also highlighted the learning potential of the initiative. “Because this is our first foray into a gaming‑driven fundraiser, the feedback we collect will be priceless. It will help us refine our approach and scale up future events, making each one bigger and more effective than the last.” In her remarks, Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming industry is "setting a new, innovative standard" for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and immersive worlds, which can be harnessed to inspire real‑world change.
"When we channel that passion into tangible action, we demonstrate just how powerful the gaming community can be in creating lasting impact," she added. Save Point is a key component of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift public attention from the typical holiday gift‑giving narrative to the urgent needs of children who are awaiting essential supplies this Christmas—items such as nutritious food, vital medication, warm clothing, and safe shelter. Baxter illustrated the contrast vividly: "Anyone can order a toy with a click, but for millions of children this season, the deliveries they need are life‑saving essentials, not toys." The event will feature a schedule of live streams where participants can play a variety of games, engage with viewers, and encourage donations in real time.
Viewers will have the option to contribute directly through integrated donation links, purchase charity‑focused in‑game items, or pledge fundraising targets tied to their streaming milestones. To facilitate participation, interested individuals can register via the Save Point sign‑up page, where they will receive guidance on setting up a fundraising livestream, tips for engaging audiences, and best practices for promoting the cause. Beyond the immediate fundraising goal, Save Point seeks to raise awareness about the broader challenges faced by children in crisis situations. By tapping into the storytelling nature of gaming, the charity hopes to convey the urgency of providing food, medical care, and protection to vulnerable youngsters during the holiday season.
The event also serves as a proof‑of‑concept for future collaborations between nonprofit organizations and the gaming industry, showcasing how interactive entertainment can be leveraged for social good. In summary, Save Point represents an innovative blend of entertainment and philanthropy, offering an accessible avenue for gamers to make a difference.
With the support of prominent streamers like TheKapFantastic and the strategic vision of leaders like Fiona Baxter, the initiative aims to set a precedent for how charitable fundraising can evolve in the digital age. By turning the collective love for games into a force for positive change, Save the Children hopes to deliver not just virtual victories, but real‑world relief to children who need it most this Christmas.