Securing a Deal to Develop a Game Based on a Well-Known Intellectual Property

Pitching to develop a game based on a well-known intellectual property can be a daunting task, especially when dealing with beloved characters like Mickey Mouse or Battletoads. However, with the right approach and preparation, it is possible to secure a deal and bring your vision to life. According to Dlala Studios' CEO Aj Grand-Scrutton, the key to a successful pitch lies in demonstrating a genuine passion for the IP, a deep understanding of the brand and its audience, and a clear vision for the game. In his talk, Grand-Scrutton breaks down the process of pitching to an IP holder, from researching the brand and identifying the right contact, to preparing a compelling pitch and building a strong relationship with the IP holder. He emphasizes the importance of showing respect for the brand, being sincere in your intentions, and demonstrating a genuine love for the IP. By following these guidelines and being prepared to put in the time and effort required to build a strong pitch, developers can increase their chances of securing a deal and creating a successful game based on a well-known intellectual property.