This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the organization’s mission during the festive period. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers not just as a one‑off partnership but as an ongoing relationship,” Baxter explained. “Many people can’t commit to a marathon or a long‑distance bike ride, but a gaming marathon is far more accessible and can showcase the impact a different type of supporter can have.” To bring the vision to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. The collaboration highlights the potential of individual creators to mobilise their audiences for a cause, turning personal passion for games into tangible aid for children in need. Baxter emphasized that the partnership with TheKapFantastic is only the beginning.
“Our goal is to keep nurturing relationships with gamers and streamers long after Save Point concludes,” she said. “If we can reach a wider segment of this community and share the story of what we do—and why it matters—we’ll have taken a big step forward. Success for us will look like a new cohort of supporters who want to keep gaming for charity because of the positive experience they’ve had with us.” The event also serves as a learning laboratory for the charity.
“Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless,” Baxter noted. “It will help us refine and expand our approach, delivering even bigger and more effective gaming events year after year.” Describing the role of gamers and streamers, Baxter called them the "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support. She highlighted a shared cultural thread among gamers: a love for storytelling, imagination, and escapism through play. "When we channel that love into real‑world impact, we demonstrate just how powerful the gaming community can be in driving lasting change," she added.
Save Point is part of a larger campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the narrative of Christmas for millions of children who, instead of receiving toys, are awaiting essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored the urgency: "Anything you can order online can be delivered with a tap, but for many children this season, it isn’t toys they need—it’s life‑saving deliveries that protect their childhoods." The two‑day fundraiser is scheduled for December 5‑6, 2026. Participants can sign up to take part in the livestream marathon, receive guidance on setting up their own fundraising streams, and engage their own follower bases to donate.
The event aims to blend entertainment with philanthropy, encouraging viewers to donate in real time as they watch their favorite creators tackle challenges, compete in tournaments, or simply play through beloved titles. Beyond the immediate financial goal, Save Point aspires to create a lasting bridge between the charity sector and the gaming world.
By showcasing how virtual adventures can translate into concrete help—whether it’s delivering a winter coat to a child in a conflict zone or providing medicine to a remote clinic—the event hopes to inspire ongoing collaboration. Future plans may include regular gaming tournaments, charity‑focused game releases, and dedicated in‑game purchase options that route a portion of proceeds to Save the Children.
In summary, Save Point represents a strategic pivot for Save the Children, leveraging the accessibility, community spirit, and storytelling power of gaming to reach new donors and raise awareness about the critical needs of children worldwide during the holiday season. The charity invites anyone with an interest in gaming, streaming, or simply supporting a good cause to join the event, register their interest, and become part of a movement that turns play into purposeful action.