This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a live‑streaming marathon titled "Save Point." The initiative is designed to tap into the vibrant world of video games and bring together players, streamers, and supporters for a common cause: delivering essential aid to children in need during the Christmas period. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. "We wanted a way to reach gamers not just as occasional donors but as partners in a shared mission," Baxter explained. "Traditional charity events like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑based fundraiser opens the door for a much wider audience to get involved, whether they’re seasoned streamers or casual players who simply love to game." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier this year. This partnership illustrates the potential of influencer‑driven campaigns to mobilise fans and convert entertainment into tangible support.
Baxter emphasized that the collaboration is only the beginning; the organization hopes to cultivate long‑term relationships with gamers and content creators well beyond the two‑day event. "If we can introduce more people in this space to the work we do and why it matters, that would be a massive win," she said. "I’ll consider the event a success if we walk away with a new cohort of supporters who are eager to return to the gaming‑for‑good arena because of the positive experience they had with us." Because Save Point is a first‑time venture for the charity, Baxter highlighted the learning curve involved. "There are countless insights we’ll gather—from technical logistics to audience engagement—and that feedback will be priceless as we refine and expand future gaming events," she noted.
The aim is to create a scalable model that can be replicated and enlarged year after year, turning what starts as a modest fundraiser into a cornerstone of the organization’s outreach strategy. Baxter also praised gamers and streamers as "the unsung heroes of fundraising," pointing out that the gaming sector is beginning to set a new, innovative standard for charitable support. She described the community as one built on a shared love of storytelling, imagination, and escapism, qualities that can be harnessed for real‑world impact. "When we channel that passion for play into actions that change lives, we demonstrate just how powerful the gaming community can be," she asserted.
Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026. This broader campaign seeks to shift the narrative of Christmas for millions of children who, instead of receiving toys and sweets, are awaiting critical supplies such as food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast: "Anything you can order with a click can be delivered to your door, but for many children this season, it’s not toys they need—it’s the deliveries that will save their lives and preserve their childhoods." The event is scheduled for December 5‑6, 2026. During those 48 hours, participating gamers will stream their gameplay, engage with viewers, and encourage donations that directly fund the delivery of essential items to children in crisis zones.
Viewers will have the opportunity to contribute in real time, see progress bars update, and hear stories from beneficiaries, creating an immersive charitable experience. To join the movement, individuals can register their interest via the Save the Children website.
Once signed up, participants will receive detailed guidance on setting up a fundraising livestream, including technical tips, best practices for audience interaction, and suggestions for integrating donation prompts seamlessly into their streams. The organization also plans to provide promotional assets, such as custom overlays and badges, to help streamers brand their broadcasts as part of the Save Point initiative.
Beyond the immediate fundraising goals, Save Point aims to foster a sense of community among gamers who share a commitment to social good. By highlighting the tangible outcomes of each donation—whether a child receives a warm coat or a family gains access to life‑saving medication—the event seeks to turn abstract generosity into concrete, visible change.
This approach not only motivates donors but also educates the gaming audience about the broader humanitarian challenges facing children worldwide. In the months following the event, Save the Children intends to publish a comprehensive impact report, detailing how the funds raised were allocated and the lives touched.
This transparency will help build trust and lay the groundwork for future collaborations with the gaming sector. Overall, Save Point represents a pioneering effort to blend entertainment with empathy, leveraging the reach and enthusiasm of the gaming community to deliver life‑saving aid to children who need it most during the festive season.
By turning screens into portals for compassion, Save the Children hopes to set a lasting precedent for how digital culture can drive meaningful, real‑world change.