This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event christened Save Point. The initiative marks a strategic move by the charity to tap into the vibrant world of video games and online streaming, offering a novel avenue for supporters to contribute to its mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers not just as donors but as partners, and to give individual supporters a way to get involved that feels natural to them,” Baxter explained. Unlike traditional endurance challenges such as marathons, which demand a certain level of physical fitness, a gaming‑based fundraiser is far more inclusive. “Not everyone can run a marathon, but almost anyone can sit down at a console or PC and play,” Baxter noted. “By creating an event that revolves around gaming, we open the door for a whole new segment of supporters who might not have engaged with us otherwise.” To anchor the event, Save the Children has teamed up with popular online creator and streamer TheKapFantastic.
The influencer, who previously helped raise more than £5,000 for the charity earlier in the year, will serve as a marquee host, drawing his audience into the cause and encouraging viewers to donate while they watch live gameplay. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and the broader digital entertainment ecosystem. “Our goal is to keep the conversation going after Save Point ends,” she said.
“If we can educate this community about the work we do and why it matters, we’ll have built a sustainable pipeline of advocates who will continue to champion our cause in the virtual world and beyond.” She added that the success of the event will be measured not only by the amount of money raised but also by the quality of the connections forged. “If we walk away with a new crew of enthusiastic supporters who are eager to game for us again, that will be a massive win,” Baxter remarked. “Their personal experiences and stories will become a powerful testimonial for future campaigns.” Because Save Point is a first‑time venture for the charity, Baxter highlighted the wealth of learning opportunities it presents.
“We’re entering uncharted territory, so the feedback we collect—from participants, viewers, and partners—will be priceless,” she said. “Those insights will help us refine the format, scale up the event, and perhaps even create a series of gaming‑focused fundraisers that grow bigger each year.” Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” pointing out that the gaming arena is setting a fresh, innovative standard for charitable support. She explained that the gaming community shares a common love for storytelling, imagination, and escapism, which can be harnessed for tangible, real‑world impact. “When we transform our passion for play into a catalyst for change, we showcase just how influential the gaming world can be,” she said.
Save Point is a component of the larger "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign aims to shift public attention toward the fact that, for millions of children around the globe, the most critical gifts this Christmas will not be toys or sweets but essential supplies such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter illustrated the contrast with a simple analogy: “Anything you can order with a tap of a screen can be delivered to your doorstep. But for countless children this holiday season, the items they’re waiting for are life‑saving deliveries, not playthings.” This framing underscores the urgency of the charity’s message and aligns perfectly with the interactive nature of the Save Point event.
The Save Point fundraiser is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up to take part in the livestream, either by hosting their own gaming session, joining a collaborative playthrough, or simply donating while watching their favorite creators. Interested individuals are invited to register through the provided link, which will also supply guidance on setting up a successful fundraising stream, from technical requirements to audience engagement tips.
By marrying the immersive appeal of video games with the altruistic drive of charitable giving, Save the Children hopes to pioneer a new model of philanthropy—one that resonates with younger, digitally native audiences while delivering concrete aid to children in need. The organization believes that this innovative approach will not only generate immediate funds but also foster a lasting community of gamers who view their hobby as a vehicle for positive social change. In summary, Save Point represents a bold experiment in modern fundraising, leveraging the power of play, the reach of streaming platforms, and the generosity of a global gaming audience to bring essential resources to children facing hardship this Christmas.
The charity invites anyone with a love for games and a desire to make a difference to join the cause, promising an engaging experience that blends entertainment with empathy and tangible impact.