Crafting a Winning Strategy to Connect with Influencers

To capture the attention of an influencer who receives numerous emails daily, a well-thought-out approach is necessary. Here are key considerations for reaching out to an influencer: The subject line of an email can instantly decide whether an influencer will engage with it. Determining the type of project you're pitching, such as a paid promotion or a game key giveaway, is crucial before crafting the subject line. Using relevant keywords like 'collaboration,' 'paid,' 'invitation,' 'sponsorship,' and 'promotional' can make the subject line more appealing. Many influencers prefer direct and to-the-point emails rather than those filled with insincere compliments. Due to the high volume of emails they receive, a concise pitch with essential information in one or two paragraphs is often preferred. Including trailers, artwork, or other visual elements can help grab the influencer's attention. Providing facts and figures about the game, such as its growing player count on Steam, can also be persuasive. It's essential to include relevant links, such as the game's Steam page or a proposal link, to keep the email brief while offering additional information. The rise of scam emails has made influencers cautious, so proving authenticity with correct links and contact information is vital. Composure is key when approaching influencers, as securing a deal can take time. Being patient and not taking offense to the lack of immediate communication is crucial. Understanding the influencer's preferences and building a rapport can help you stand out from repetitive email conversations. Before sending a pitch email, it's essential to know exactly what you want from the influencer. Changing your mind after sending the pitch can harm your chances of working with the influencer in the future. Researching the market rate for coverage and being fair in your dealings is also important. Don't overlook smaller creators, as they can often deliver passionate and effective coverage.