The upcoming Gamescom Asia x Thailand Game Show has unveiled the full list of exhibitors set to appear at the 2026 edition, confirming the participation of heavyweight developers and publishers such as Capcom, Bandai Namco, and The Pokémon Company, alongside representatives of Nintendo and PlayStation through their local partners. While Sony’s own booth was absent from last month’s Gamescom event—a stark contrast to the presence of Nintendo and Xbox—its influence will still be felt through partner showcases. In addition to the marquee names, the roster features a diverse mix of studios and technology firms, including 4Divinity, Elementa, Gryphline, Kuro Games, Razer, AMD, Lenovo and several others that contribute to the ecosystem of hardware, software and creative services.
This eclectic collection underscores the event’s ambition to serve as a hub for both established brands and emerging innovators. The business area of the show will be markedly international, hosting pavilions from twenty‑five different countries and regions. Among the highlighted national sections are Austria, Germany, the Philippines, South Korea, Spain and the host nation Thailand.
Each pavilion will provide a dedicated space for local developers, publishers and service providers to present their latest projects, forge partnerships, and engage with a global audience of industry professionals. Beyond the exhibition floor, Gamescom Asia x Thailand Game Show 2026 will run a series of pitch and reverse‑pitch competitions designed to connect creators with financiers and distributors. Xsolla, a leading video game commerce platform, will sponsor the "Invest Circle and VIP XPerience," a curated networking environment where developers, publishers and investors can meet face‑to‑face, discuss funding opportunities, and explore collaborative ventures.
The conference program is set to feature more than 70 speakers drawn from over 20 countries, distributed across four separate stages. Highlights include a keynote address from John Romero, co‑founder of Id Software, titled "Why We Still Make Games," during which Romero will also be honored with this year’s Lifetime Achievement Award for his enduring contributions to interactive entertainment. Other confirmed speakers bring a breadth of expertise across development, publishing, and platform strategy.
Nick Herman and Dennis Lenart of AdHoc Studio will share insights on studio management and creative pipelines. Zhen Fang, Vice President of Roblox and head of its international division, will discuss the rapid growth of user‑generated content platforms. Jane Lau, head of production at Tencent, will outline the Chinese giant’s approach to global market expansion. Emilio Coppola, Executive Director of the Godot Engine, will speak about open‑source development tools, while Yoan Fanise, Creative Director and founder of DigixArt, will explore narrative design and indie studio success stories.
The event is a joint effort between Koelnmesse, Show No Limit and Online Station, reflecting a collaborative model that blends German exhibition expertise with local Thai knowledge. "This year, we are placing an even stronger emphasis on internationality," said Prakash Ramajillu, General Manager for Asia‑Pacific at Koelnmesse.
He added that the show will bring leading global gaming brands into the entertainment zone while expanding the business area with more country pavilions, enhanced networking opportunities, and increased support for indie developers through a dedicated indie area and a Thailand Pavilion backed by the Digital Economy Promotion Agency (depa) and the Thai Game Software Industry Association (TGA). Pongsuk Hiranprueck, CEO of Show No Limit, highlighted the significance of the Thai market: "Last year's success, with over 200,000 attendees, is clear proof that Thailand is not merely a consumer market, but a key driving force of culture and the creative economy at the Asian level." This sentiment underscores the strategic importance of Thailand as both a vibrant gaming community and a production hub. The 2026 edition will take place at the Queen Sirikit National Convention Center in Bangkok, running from October 29 through November 1.
The business area will be open exclusively to industry professionals and media representatives on October 29 and 30, providing a focused environment for B2B meetings, press briefings and partnership discussions. For context, the inaugural Gamescom x Thailand Game Show attracted more than 206,000 visitors from 95 countries, and its business zone hosted 5,590 professionals representing 81 nations over four days. Those figures illustrate the rapid growth and international appeal of the event, positioning it as a cornerstone of the Asian gaming calendar and a vital platform for companies seeking to tap into Southeast Asia’s dynamic market.
Overall, the 2026 Gamescom Asia x Thailand Game Show promises a richer, more globally integrated experience than ever before, offering a stage where hardware manufacturers, software developers, publishers, investors and creators can converge, share ideas, and shape the future of interactive entertainment.