AppsFlyer Reveals Ads Surpass In-App Purchases as Primary Revenue Source in Casual Mobile Games

News Dec. 13, 2018

Latest in - Feature

08.10.2026, 13:30
Glen Schofield on Retiring, The Callisto Protocol’s Journey, and the Shifting Landscape of AAA Gaming

During the summer, seasoned game creator Glen Schofield announced that he was stepping away from th…
06.10.2026, 14:00
Resident Evil Game Activity Surged 50% After Zach Cregger's Film Release, Yet Analysts Stress Long‑Term Brand Value

Player activity across the Resident Evil franchise jumped dramatically in the weeks surrounding the…
06.10.2026, 14:00
Resident Evil Game Engagement Surged 50% After Zach Cregger's Film Release, Yet Experts Stress True Value Lies in Brand Development

Player interaction with the Resident Evil franchise experienced a dramatic upswing of roughly half …
06.10.2026, 14:00
Resident Evil Game Engagement Surges 50% After Zach Cregger Film Debut, Yet Analysts Stress True Value Lies in Brand Growth

Player interaction with the Resident Evil series saw a dramatic 50 percent jump in the weeks surrou…
06.10.2026, 14:00
Resident Evil game activity surged 50% after Zach Cregger's film debut, but analysts stress true value lies in brand development

Player interaction with the Resident Evil franchise saw a dramatic rise of roughly half again its u…

Latest in - News

08.10.2026, 13:58
Mixtape Secures Triple Honors at the 2026 Australian Game Developer Awards, Including Game of the Year

The 2026 Australian Game Developer Awards have announced their winners, and the spotlight shines br…
08.10.2026, 13:00
Safe In Our World Unveils "Four Billion Players" Initiative to Expand Mental‑Health Resources for Gamers

Safe In Our World, a nonprofit dedicated to mental‑health advocacy within the gaming community, has…
08.10.2026, 13:00
NBA 2K27 Leads US August Sales Charts, Ranks as Third Highest‑Selling Game of 2026

NBA 2K27 claimed the number‑one position on the United States sales charts for August, securing its…
08.10.2026, 12:18
Xbox Unveils New XP Division to Drive Transmedia Spin‑offs Across Film, Television, and Theme Parks

Xbox has introduced a brand‑new business unit called the XP division, whose sole purpose is to exte…
08.10.2026, 12:18
Xbox Unveils New XP Division to Drive Transmedia Spin‑offs Across Film, TV, and Theme Parks

Xbox has introduced a fresh business unit called XP, whose sole purpose is to expand its beloved fr…

Latest in - Academy

07.10.2026, 14:00
How to Operate an Indie Game Studio: Part 2 – Shaping Your Future

In the previous installment we broke down what a game studio actually is and explored how its core …
07.10.2026, 14:00
Guidelines for Steering an Indie Game Studio: Part Two – Shaping Your Future

In the previous installment we broke down what constitutes a game studio and explored how pinpointi…
30.09.2026, 14:00
How to Operate an Indie Game Studio: Part 1 – Defining the Studio

Creating video games is a demanding endeavor. The reality for most independent studios is that they…
25.09.2026, 12:00
"Crowdfunding is essentially a marketing and community effort" – Essential insights for developers planning a Kickstarter game launch in 2026

Even though the era of game studios pulling in eye‑popping sums on Kickstarter may feel behind us, …
25.09.2026, 12:00
"Crowdfunding is essentially a marketing and community effort" – Key Insights for Game Developers Considering Kickstarter in 2026

Even though the era of massive, headline‑grabbing Kickstarter campaigns for video games may be fadi…

Latest in - Stub