Revamping the Game Developer's Conference: A New Era of Growth and Change

The Game Developer's Conference is undergoing significant changes, driven by the need to adapt to the shifting landscape of the gaming industry. Mark DeLoura, Executive Director for Innovation and Growth at Informa, emphasizes that the conference's core mission remains unchanged, focusing on developers and the development process. However, the approach is being revamped to better serve the community, with a broader range of content, new formats, and an expanded presence across San Francisco. The introduction of the Festival Pass, priced nearly half of the previous All Access pass, aims to make the conference more accessible, while the Game Changers pass offers additional features for senior figures. DeLoura highlights the importance of embracing change, learning from other industries, and fostering a sense of community and collaboration among developers. The conference's content lineup is being reimagined, with a focus on the ecosystem surrounding game development, including sales, marketing, and support roles. The goal is to create a more inclusive and diverse event, incorporating new topics, formats, and perspectives, while maintaining the high-quality content that GDC is known for. As the gaming industry continues to evolve, GDC is poised to play a vital role in facilitating connections, sharing knowledge, and driving innovation, with a commitment to serving the needs of its community.