UKIE's Nick Poole Discusses the New UK Video Games Council and Its Future Objectives

The formation of the UK Video Games Council marks a significant milestone for the UK games industry. Nick Poole, head of UKIE, explains that the council's creation was the result of a seven-month process, initiated by Sir Chris Bryant MP, Minister for Creative Industries, Arts and Tourism. Bryant sought input from individuals directly involved in the games industry, rather than just trade associations. The council's members will serve three-year terms, with the possibility of extension or modification as needed. Poole emphasizes that the council's primary objective is to advise the government on key challenges and opportunities facing the industry. With the government's £30 million Games Growth Package, the council aims to demonstrate the industry's growth potential and its contribution to the UK's creative sector. Poole highlights the importance of having a direct line to the government, which marks a significant change from the previous administration. He also notes that the industry must come together to deliver growth and make a strong case for further investment. The council will focus on various areas, including skills development, funding, and representation in key policy documents. Poole expresses his enthusiasm for the new council and the government's willingness to support the industry, citing a remarkable change in attitudes towards the games sector. He believes that the council will play a crucial role in shaping the industry's future and ensuring its continued growth and success.