Take-Two CEO Strauss Zelnick Discusses Industry Trends and Upcoming Releases

Take-Two Interactive has reported strong Q3 FY 2025 results, driven by a diverse portfolio and anticipation for Grand Theft Auto 6. In an interview, CEO Strauss Zelnick discussed the company's approach to annualized properties, long-term projects, and the role of artificial intelligence in the industry. Zelnick emphasized the importance of creating high-quality products, building anticipation, and respecting intellectual property. The company's mobile business, led by Zynga, has returned to growth mode, with a 6% increase in consumer spending. Zelnick also addressed concerns about tariffs, stating that a world without tariffs is preferable, but acknowledged their potential necessity in certain situations. The CEO expressed enthusiasm for GTA 6, which remains on track for a fall 2025 release, and highlighted Rockstar's unique approach to game development, seeking perfection and focusing on a limited number of titles. Zelnick also discussed the potential benefits and challenges of AI in the industry, emphasizing the need for responsible use and respect for intellectual property.