GCL's Vision: Evolving from Distributor to Developer of Asian IPs for the Global Market

GCL, a prominent digital entertainment company in Asia, has been publishing and distributing notable titles such as Black Myth Wukong, Stalker 2, and Atomic Heart. The company, comprising six brands, covers various aspects of gaming in Asia, including publishing, distribution, influencer marketing, and digital retail. GCL's publishing arm, 4Divinity, often co-publishes AAA titles in Asian territories. For instance, it co-published Stalker 2 in Southeast Asia, Hong Kong, and Taiwan, while Plaion and Sega handled the European and Japanese markets, respectively. The company aims to bring Asian titles to the global market, inspired by the success of games like Black Myth: Wukong, which has provided valuable lessons for the gaming industry. GCL plans to create IPs that showcase Asian culture, targeting a global audience. The company is preparing to go public on Nasdaq to secure funding for its game development ambitions, with a focus on creating impactful and significant titles. According to Keith Liu, chief marketing officer and head of publishing, the key to success lies in understanding the fundamentals of the market and offering fresh experiences. The Southeast Asian market, in particular, presents a unique landscape, with retail remaining a significant part of the gaming industry. While digital games dominate due to PC and mobile, physical sales still predominate in the console market, driven by factors such as pricing and the second-hand market. As the gaming industry continues to evolve, GCL is poised to play a significant role in shaping the future of Asian gaming, with a focus on developing its own IPs and bringing them to the global stage.