Take-Two's CEO Strauss Zelnick Discusses the Company's Ambitious 2025 Lineup and the Growing Importance of PC for AAA Games
Strauss Zelnick, the CEO of Take-Two, expressed optimism about the company's future prospects, driven by a packed lineup of major releases in 2025, including Grand Theft Auto 6, Borderlands 4, Mafia: The Old Country, and Civilization 7. Despite the challenges posed by the slow transition to new console generations and increasing consumer demands for quality, Zelnick emphasized the company's commitment to delivering high-quality games and building a robust live services business. The CEO also discussed the recovery of NBA 2K, the impact of the Borderlands movie's disappointing performance, and the growing importance of PC as a platform for AAA titles. With a focus on creativity, innovation, and efficiency, Take-Two aims to meet the evolving expectations of consumers and stay ahead in the competitive gaming industry.