Unlocking the Potential of Brazil's Games Industry through Indie Support

"Juliana, I sold a company that I don't have, can you come and make me a company?" Juliana Brito became the co-founder and CEO of indie accelerator programme Indie Hero after her business partner Ian Rochlin's unconventional pitch on Shark Tank Brazil. The programme has since evolved to support Brazilian developers in various ways, including connecting them with investors and providing guidance on pitching, self-publishing, and more. With 1,500 mentors worldwide, Indie Hero aims to help budding talent and foster a healthy ecosystem for indie studios. Brito emphasizes the significance of indie developers in driving the Brazilian games industry forward, citing the country's vast market of 120 million players and the need for innovation. As the industry continues to grow, Indie Hero is focused on educating the public about the value of indie games and helping studios achieve financial stability.