Team17 Stresses Importance of Understanding Player Needs for Indie Game Success

During a presentation at Devcom, Team17's Jasper Barnes discussed the key factors that influence an indie publisher's decision to invest in a game, highlighting the importance of understanding player desires. According to Barnes, the primary consideration should be whether players will be invested enough in the game to play it. He suggests that this can be achieved by tapping into emotions, referencing previous titles or cultural phenomena, or creating a unique concept that sparks excitement. Barnes shared a personal example of a game idea he would like to see developed, a classic survival horror experience reminiscent of a iconic scene from Jurassic Park. He emphasized that a game's core concept does not have to fit into a specific genre or trope, but rather should be centered around a compelling idea that resonates with players. Replayability is also crucial, as it is a key factor in capturing players' attention for an extended period. Barnes cautioned that developers often focus too much on the narrative and its nuances, neglecting the importance of engaging players from the start. He advised developers to demonstrate a clear understanding of what players enjoy and what they are looking for in a game, as this is essential for building a strong partnership with publishers. Barnes also noted that being able to play a demo can greatly facilitate the investment process, as it allows publishers to assess a game's potential and understand its mechanics. Additionally, he stressed the importance of developers being open to feedback and willing to collaborate with publishers to create something special. By sharing enthusiasm and ideas, developers can build a strong partnership with publishers and increase their chances of success.