Amazon Expands Gaming Ambitions: Diversifying Beyond MMOs

Amazon's recent unveiling of King of Meat may seem like a departure from its typical gaming strategy, which has focused on hardcore gamers and MMO enthusiasts. However, according to EMEA publishing director Jon Rosenblatt, the company is committed to developing and publishing high-quality games across a range of genres. The success of New World and Lost Ark has ignited interest among developers, with Amazon seeing triple-digit growth in inbound requests to meet with the company. Rosenblatt emphasizes that Amazon is not limited to MMOs, citing upcoming titles such as Maverick and Crystal Dynamics' Tomb Raider, as well as a MOBA in development in Montreal. The company is taking an open approach to finding new games, prioritizing solid tech, creative teams, and IPs with growth potential. Amazon's goal is to create amazing experiences for customers, without being tied to a specific genre or target audience. With a packed schedule at Gamescom, Amazon is poised to continue its expansion into the gaming market, offering developers a unique combination of publishing expertise, marketing muscle, and access to Amazon's vast ecosystem of services.