The Rise and Fall of E3: A Story of Respect and Relevance

The video games industry in the 1990s was met with disdain and disrespect, but the formation of the Interactive Digital Software Association and the creation of E3 changed that. The event became synonymous with platform battles and extravagant showcases, but ultimately, its inability to adapt to the changing industry led to its downfall. Despite its demise, E3's legacy remains, having played a significant role in earning the industry the respect and relevance it has today.