Revolutionizing Game Publishing: Re-koup's Innovative Approach

The relationship between gamers and publishers has become increasingly strained, with many feeling that publishers prioritize profits over the well-being of studios and the quality of games. However, publishers play a vital role in the industry, and with the traditional AAA model facing significant threats, opportunities arise for those willing to adapt and evolve. Sebastian Bastani, a veteran of AAA publishing, has embarked on a mission to redefine the publishing landscape with his company, Re-koup. After a successful career in food, Bastani pursued his passion for gaming, eventually leading Activision Blizzard's Nordic sales operations and later working at Funcom. He became disillusioned with the bureaucratic nature of large companies and sought to create a more agile and responsive publishing model. Re-koup aims to put the needs of studios first, providing them with the support and resources necessary to succeed in a rapidly changing industry. Bastani believes that the music industry, which has undergone significant changes in recent years, can serve as a model for the gaming industry. He argues that the focus should be on the creators, the developers, and that publishers should prioritize their needs. Re-koup offers a range of services, including fundraising, self-publishing, and long-tail revenue management. The company's approach is centered around data analysis, allowing it to make informed decisions that benefit studios. By working closely with studios and utilizing its network of investment partners, Re-koup can help finance exciting projects and provide valuable guidance throughout the development process. The company's long-tail revenue model is designed to ensure that studios receive a fair share of the revenue generated by their games, without sacrificing creative control. Re-koup's early results are impressive, with games such as Papa's Quiz and Inspector Schmidt: A Bavarian Tale experiencing significant increases in revenue and unit sales. The company's success can be attributed to its flexible and adaptive approach, which takes into account the unique needs of each studio and game. By focusing on the often-overlooked long-tail phase of a game's lifecycle, Re-koup is able to maximize sales and revenue intake, even for games that are no longer actively supported by their studios. As the gaming industry continues to evolve, Re-koup is well-positioned to play a key role in shaping its future, providing studios with the support and resources necessary to thrive in a rapidly changing landscape.