PlanetPlay Launches New Initiative to Boost Studio Revenue While Combating Climate Change

As the world marks the 50th anniversary of Earth Day, PlanetPlay is introducing a groundbreaking initiative to help game studios and players drive meaningful change. By leveraging 'passive activism,' PlanetPlay enables studios to create in-game promotions that educate players about environmental issues and encourage them to contribute to real-world sustainability causes without disrupting their gaming experience. The 'Make Green Tuesday Moves' campaign, launching on June 4, 2024, will feature a monthly showcase of critical green issues in an accessible and engaging way, ultimately helping studios increase sales and promote eco-friendly practices. With a star-studded network and founding partners including SYBO, Lockwood Publishing, and Ten Square Games, PlanetPlay is poised to make a significant impact. The campaign will involve the creation of exclusive in-game items, with sales proceeds invested in certified sustainability projects, such as the Hongera Project in Kenya and the WAI Wanaka water conservation project in New Zealand. PlanetPlay works closely with studios to devise memorable campaigns, ensuring that messaging complements both the studio's values and the game itself. By integrating PlanetPlay's API or promo codes, studios can easily participate in the movement and support environmental causes. The first wave of participating studios has already reached 400 million monthly active users and 36 million daily players, demonstrating the campaign's potential for widespread impact. With climate change being a pressing issue, PlanetPlay emphasizes the importance of collective action and invites studios to join the 'Make Green Tuesday Moves' initiative, providing a platform for gamers to support the planet while doing what they love.