Sponsored | How 10 Chambers Leverages Lurkit to Revolutionize Creator Engagement

At the heart of 10 Chambers, a game studio founded by ten industry veterans in 2015, lies a passion for creating immersive gaming experiences. With their first game, GTFO, the team aimed to craft a hardcore, cooperative game that would challenge players and foster a sense of community. To reach the niche communities of hardcore gamers, 10 Chambers turned to Lurkit, a platform that connects developers with smaller streamers and their loyal audiences. By leveraging Lurkit's creator program, 10 Chambers was able to onboard hundreds of creators, who played a crucial role in promoting their game and building a devoted fan base. The team's approach to marketing was centered around quality over quantity, focusing on meaningful engagement rather than mere follower numbers. This strategy paid off, as GTFO became a staple in the library of hardcore FPS enthusiasts. For their upcoming title, Den of Wolves, 10 Chambers sought to create a buzzworthy launch that would start conversations among gamers and boost engagement. They partnered with Lurkit to execute a bold marketing stunt, which involved a 'faux-hack' of streamers' OBS that would reveal the game as a surprise. The result was a resounding success, with streamers reacting to the news and creating a huge hype around the title reveal. The partnership between 10 Chambers and Lurkit demonstrates the power of innovative marketing strategies and the importance of building strong relationships with creators and their communities. By choosing Lurkit as their marketing platform, 10 Chambers was able to tap into the potential of smaller streamers and their audiences, ultimately achieving a successful game title launch and setting the stage for long-term collaboration.