The Unintentional Success of Monument Valley: A Decade of Innovation

As Ustwo Games celebrates the tenth anniversary of its groundbreaking title, Monument Valley, the studio's chief creative officer, Danny Gray, shares his insights on the game's enduring success and the lessons learned from its development. The game's unique blend of artistry, narrative design, and innovative mechanics has captivated audiences worldwide, with over 160 million installations across platforms. Gray attributes the game's success to a combination of factors, including its timing, the App Store's relatively uncrowded landscape at the time, and the team's passion for creating a beautiful, immersive experience. However, he also acknowledges that replicating such success is difficult, if not impossible, and that the key to Ustwo's longevity lies in its ability to adapt and evolve. The studio has explored various business models, including subscription services, which have enabled the creation of games like Assemble with Care and Alba: A Wildlife Adventure. Gray believes that these platforms have helped to separate the value of a game from its monetary worth, allowing players to enjoy experiences without being constrained by traditional notions of value. As Ustwo looks to the future, Gray is excited about the prospect of a new wave of developers taking the reins, bringing fresh perspectives and ideas to the table. The studio is committed to its sustainable approach to game development, prioritizing the well-being of its staff, and fostering a culture of creativity and inclusivity. With several projects in the works, including Monument Valley 3, Ustwo is poised to continue pushing the boundaries of what is possible in the world of gaming.