Unlock the Secrets of Mobile Gaming Success: Join Our Free Webinar

The mobile gaming landscape is undergoing a significant transformation, and GamesIndustry.biz is teaming up with TikTok and the National Research Group to host a complimentary webinar that explores this new era. The online event, taking place on April 24, will delve into the shifting dynamics of mobile gaming, providing attendees with valuable insights and practical strategies to thrive in this evolving market. TikTok and NRG will present key findings from their collaborative white paper, which is available for free download. The discussion will focus on the modern gamer's preferences, game discovery, and engagement, all of which are crucial for developers and marketers to understand. The webinar aims to equip participants with actionable advice and strategies to overcome challenges and capitalize on opportunities in the mobile gaming ecosystem. Attendees will gain knowledge on how to navigate the impact of rapid changes in the mobile landscape, such as innovative gaming experiences and policy changes in app tracking, on their business. The session will cover the three essential pillars for success in the current mobile market and provide tips on leveraging the TikTok platform to boost engagement and discovery. Additionally, attendees will have the opportunity to pose their mobile gaming questions to TikTok and NRG. The webinar will feature expert insights from Patrick Herrin, Marketing Strategy Manager at TikTok, who has worked with prominent brands like PlayStation, Adidas, and Amazon, and Collin Leirvik, NRG's head of games and EVP, a research veteran with over 15 years of experience. Registration for the webinar is now open.