Bandai Namco's Big Bet on Unknown 9's Immersive Transmedia Universe

Unknown 9 is poised to be one of the most ambitious transmedia projects in the gaming industry, with a narrative that spans over a century and multiple media formats. The brainchild of Montreal-based developer Reflector Entertainment, which was acquired by Bandai Namco in 2020, Unknown 9 is an action-adventure game that serves as the central pillar of a vast story universe. The game, titled Unknown 9: Awakening, is set to launch on consoles and PC this summer and will be accompanied by a range of transmedia releases, including novels, comics, and podcasts. According to Hoerdt, the goal is to create a 'full story world' that is 'multi-layered' and offers a rich, immersive experience for fans. The story follows a group of immortals known as the Unknown 9, two secret societies vying for their knowledge, and a parallel dimension called the Fold that grants certain individuals supernatural abilities. With a vast, interconnected narrative that spans from the 19th century to the present day, Unknown 9 promises to be a game-changer in the world of transmedia storytelling. Hoerdt emphasizes that the key to success lies in creating a cohesive, engaging narrative that can be enjoyed across multiple platforms, with each piece of media offering a unique perspective on the story. While the cost of entry may be a challenge for some fans, Hoerdt is confident that the low cost of the game and the availability of free transmedia content will make it accessible to a wide audience. With five games planned over the next decade, including Unknown 9 and another IP, Reflector Entertainment is poised to make a significant impact on the gaming industry. Bandai Namco's acquisition of Reflector Entertainment is a testament to the publisher's commitment to delivering high-quality, engaging gaming experiences that push the boundaries of storytelling and innovation.