Breaking into the Gaming Industry Beyond Game Development

The gaming industry, valued at £7.05 billion in the UK alone, encompasses a broad spectrum of roles that extend far beyond the core development process. For individuals interested in joining the industry without possessing hard technical skills, there are numerous creative and paid positions available. A recent panel discussion at EGX 2023 highlighted the varied backgrounds of professionals working in the industry, including funding, marketing, PR, and community management. These roles are essential for supporting game development and can be highly rewarding for those with the right skills. Funding is a critical aspect of game development, with organizations providing financial support to game companies. Chris Filip, an international business development fund manager, and Nicole Stewart Rushworth, a marketing director, shared their experiences in helping companies secure funding for their projects. Games PR is another vital component, focusing on building positive communities and generating buzz around new releases. Ella Hagi, a campaign director, emphasized the importance of creativity and adaptability in her role, which involves designing campaigns, researching content creators, and managing events. Community management is also crucial, particularly for the business side of the industry. Tanya Kapur, founder and CEO of Hub175, and Leela Collins, program producer at The Pixel Mill, discussed the significance of creating inclusive communities and providing support for developers. While the day-to-day responsibilities of these roles can vary greatly, they all require strong soft skills, including communication, interpersonal, and time management abilities. Being organized and able to wear multiple hats is essential for success in these positions. The panelists stressed the importance of networking, building relationships, and learning from others in the industry. They also recommended gaining experience through game jams, which can help individuals develop valuable skills and make connections. Ultimately, breaking into the gaming industry beyond game development requires a deep understanding of the industry, a willingness to learn, and a passion for supporting the creation of engaging gaming experiences.