Maximizing the Potential of a Game Incubator

Starting a new business can be challenging, and this is particularly true for game developers. Fortunately, various initiatives and programs are available to provide support and help new studios overcome initial hurdles. One such initiative is the game incubator, which offers long-term support, mentorship, and sometimes co-working spaces or remote options. However, being part of an incubator program does not guarantee success; it is essential to maximize the opportunities provided. This article explores the best ways to get the most out of an incubator, featuring advice from alumni of previous Tentacle Zone cohorts. This guide covers the benefits of incubators, what to consider before applying, what to expect, how to make the most of the program, and what to do after it ends. The primary purpose of joining an incubator is to learn the fundamentals of building and running a business. Seyed Nasrollahi, founder of Unifiq Games, highlights the benefits of incubators, particularly for new and smaller studios with limited experience in the games industry. He notes that having mentors who provide long-term support and guidance is invaluable, as well as the opportunity to pitch projects to publishers and expand one's network. Elena Höge, founder of Yaldi Games, emphasizes the importance of incubators in providing a platform for developers to meet others in similar situations, grow their network, and gain new perspectives. She highlights the benefits of peer-to-peer coaching and challenge discussions, as well as the opportunity to work on studio-specific projects and practice pitching to investors. Salman Shurie, founder of Gesinimo Games, stresses the importance of forging connections and building relationships within the industry. He advises studios to have a clear end goal in mind when applying for an incubator and to research the program thoroughly to ensure it aligns with their needs. Shurie recommends speaking to people who have previously participated in the incubator to gain insights into their experiences. He also highlights the importance of organizers fostering conversations between studios and building rapport between developers and industry experts. Nasrollahi adds that a useful incubator program should include regular masterclasses, mentoring schemes, technical office hours, group presentations, pitch practice, and industry networking events. When looking for an incubator, it is essential to consider the curriculum, the people delivering the sessions, and the mentoring scheme. Participation in an incubator should prepare developers for the real world and help them build a strong network within the industry. To get the most out of an incubator, developers should attend all talks, connect with speakers, and start conversations. They should also choose the right mentor for their situation and ensure their teammates are connected with mentors. It is crucial to be humble, willing to learn, and ask questions. After the incubator program ends, developers should keep in touch with their peers and mentors, act on the lessons learned, and study recommended references. The key is to build on the experience gained during the incubator and apply newfound knowledge and network to unlock funding and create sustainable businesses. Having a clear objective after completing the incubator is also essential, such as having a finished product under their belt as soon as possible.