The Global Reach of African Audiences

A recent panel discussion at Africa Games Week in Cape Town explored the opportunities and challenges facing game developers on the continent. Hosted by Deborah Mensah-Bonsu, the panel featured Teddy Kossoko, Hugo Obi, and Eyram Tawia, who shared their insights on success, audiences, and authentic African storytelling. They emphasized the importance of focusing on impact and sustainability, rather than just financial success, and highlighted the need to preserve African culture in games for a global audience. The panel also discussed the diversity of African stories, from historical and cultural contexts to fantasy and Afrofuturism, and encouraged developers to think about their audience in a more personal and localized way. With the African audience becoming increasingly global, the panel concluded that games can be a powerful tool for telling African stories and sharing the continent's rich cultural heritage with the world.