The Case for Custom Tech in Game Development

Developing custom technology is often viewed as a costly and time-consuming endeavor, but it can be a game-changer for studios looking to create innovative and unique gaming experiences. As a co-founder of Oxide Games, I've seen firsthand the benefits of investing in custom tech, from increased productivity and cost savings to the ability to push the boundaries of what's possible in game development. While off-the-shelf engines like Unreal and Unity have simplified the development process, they can also limit a studio's creativity and flexibility. By creating custom technology, developers can tailor their tools to their specific needs, resulting in more efficient development, better performance, and a competitive edge in the market. This approach requires significant upfront investment, but the long-term benefits can be substantial, from reduced licensing fees to increased innovation and creativity. As the game development landscape continues to evolve, it's essential for studios to consider the value of custom tech in achieving their goals and staying ahead of the curve.