Breaking Down Barriers: The Games Industry Must Challenge Its Biases About Africa

A recent Devcom panel discussion highlighted the need for the games industry to overcome its misconceptions and biases about Africa's gaming markets. Moderated by Vic Bassey, co-founder of Games Industry Africa and VP of business development at Starbreeze, the panel featured industry experts Nick Hall, Limpho Moeti, and Hugo Obi. The conversation began with a question from the audience about the lack of awareness regarding Africa's gaming industry. The panelists emphasized the importance of educating oneself about the continent's markets and looking beyond preconceived notions. Hall suggested that individuals should examine their own biases and perceptions, pointing out that Africa is often overlooked in global gaming discussions. He noted that the continent is not just about poverty, wild animals, and war zones, but rather a thriving and diverse region with a growing gaming industry. Moeti agreed, adding that visibility is a significant issue, but it can be addressed by making a conscious effort to seek out and promote African games. She also stressed the importance of treating African developers as equals and respectable business partners. Obi shared his perspective, highlighting the value of events like Africa Games Week in showcasing the continent's gaming industry. The panelists all agreed that follow-up actions and continued conversations are crucial in maintaining momentum and breaking down biases. They emphasized the need to celebrate the continent's successes, such as the first African-developed game on a Nintendo console, and to engage with developers as peers and potential collaborators.