Discover Portal: The UK Creative Agency Making Waves in Sweden's Gaming Scene

When the name Portal is mentioned, gamers might immediately think of Valve's iconic puzzle series. However, for leading Swedish game developers and publishers, Portal refers to a UK-based marketing creative agency led by Josh Heaton, a familiar face in the industry. Heaton previously ran Gamer Creative, a multi-award-nominated in-house creative agency, producing notable ad campaigns for publishers like Sega and Creative Assembly. In 2019, Heaton co-founded Portal with Elouise Godwin, and despite being based in West Sussex, England, the team has gained recognition for its branding and marketing work in Sweden, particularly among developers and publishers like Paradox, Fatshark, Avalanche Studio Group, and Raw Fury. Clients praise Portal's expertise, creativity, and professionalism, citing their instrumental role in success. So, what drives this British group's success in Sweden? According to Heaton, the Swedish gaming market is fast-paced, young, and growing, with a need for clarity and trust. Portal showcases care for clients' IPs by producing great work on time and keeping them informed throughout the process. With a talented team of games industry veterans, including Thomas Champion, Dean Smith, and Andy Applecoe, Portal specializes in advertising, branding, trailers, video suites, key art, and out-of-home placements. The team's experience and passion for games set them apart. Heaton explains that the name Portal represents a gateway to unlocking new creative opportunities, much like in-game portals that open up new dimensions. The agency is results-driven, with notable projects including Age of Wonder 4, Warhammer 40,000: Darktide, and theHunter: Call of The Wild, which have achieved impressive sales and user engagement. Heaton is particularly proud of a community campaign for PDXcon Remixed, featuring an elaborate treasure map full of Easter eggs, which was well-received by the community and Paradox. For Portal, success in the gaming industry relies on communication, responsiveness, and exceptionally high standards, driven by a core team of talented individuals who are passionate about games. The agency aims to become an essential creative partner in the global games industry, continuing to grow and offer unrivaled marketing, video, and brand executions. With its games-focused approach and impressive work, Portal is poised to make a lasting impact on the industry.