Leveraging Social Media to Streamline Your Hiring Process

Effective team building is crucial for any organization, regardless of its size. However, traditional hiring methods can be time-consuming and costly, particularly for smaller studios. At Gylee Games, we've found that leveraging social media platforms like Twitter and Bluesky can significantly enhance our recruitment process. This approach not only saves time and resources but also allows us to connect with high-quality candidates who may not have been discovered through conventional means. As a small studio, we don't have the luxury of relying on recognizable IPs to attract talent. Instead, we utilize social media to showcase our company culture and values, making it easier to find like-minded individuals who share our vision. Social media platforms provide a unique window into a candidate's personality, work ethic, and values, enabling us to make more informed hiring decisions. By being active on these platforms, we can identify top talent, track their work, and reach out to them directly when opportunities arise. One of the most significant advantages of social media recruitment is the ability to bypass traditional portfolios and resumes. On platforms like Twitter, artists and animators often share their work, giving us a more authentic representation of their skills and style. This approach has been instrumental in helping us build a talented team, with over 80% of our staff being hired through social media. We've also seen impressive retention rates, as the personal connection established through social media recruitment leads to a better cultural fit. To successfully leverage social media for hiring, it's essential to be mindful and proactive. This involves following potential candidates, engaging with their content, and using relevant hashtags to discover new talent. As an employer, it's also crucial to present yourself and your company in a positive and authentic light, showcasing your values and culture to attract like-minded individuals. By embracing social media as a recruitment tool, game development teams can tap into a vast pool of talented individuals, build a stronger team, and ultimately drive their projects forward.